HaloITSM vs TOPdesk:Which is more popular?
In September 2026, TOPdesk had more branded searches than HaloITSM among IT service management platforms worldwide. TOPdesk had about 33,300 branded searches, while HaloITSM had 8,100. TOPdesk made up 3.8% of all IT service management platform searches we track, and HaloITSM accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, HaloITSM appeared in four of the five answers and TOPdesk in two. HaloITSM was mentioned before TOPdesk in three out of four answers that named either.
Who do people search for more?
TOPdesk, about 4 searches for every 1 for HaloITSM
Who does AI mention more?
HaloITSM, mentioned in 4 of 5 answers, TOPdesk in 2
Who does AI recommend more?
HaloITSM, named ahead of TOPdesk in 3 of 4 answers
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Top IT service management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HaloITSM was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TOPdesk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HaloITSM was listed before TOPdesk in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT service management platforms
5 answers
Asked ChatGPT
“Which IT service management platform should I use?”
Asked ChatGPT
“What are the best IT service management platforms?”
Asked ChatGPT
“What's the best IT service management platform for a service desk team?”
Searched Google, AI Overview
“it service management platform”
Searched Google, AI Overview
“it help desk software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HaloITSM or TOPdesk more popular in search?
This chart shows how often people search Google for HaloITSM and TOPdesk by name. Each line represents a brand's share of searches for all ten IT service management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for TOPdesk, HaloITSM. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Zendesk | Freshservice | Jira Service Management | SolarWinds | TOPdesk | BMC Helix | ManageEngine ServiceDesk Plus | HaloITSM | SysAid |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 35.2% | 3.9% | 4% | 5.8% | 3.2% | 1.2% | 1.4% | 0.52% | 0.95% |
| Nov 2025 | 42.9% | 34.4% | 3.8% | 4.7% | 5.6% | 3.8% | 1.4% | 1.7% | 0.5% | 1.1% |
| Dec 2025 | 44.4% | 35.6% | 3.9% | 4% | 4.8% | 3.2% | 1.2% | 1.6% | 0.42% | 0.96% |
| Jan 2026 | 44.5% | 35.7% | 4% | 4% | 4.8% | 3.2% | 1.2% | 1.4% | 0.43% | 0.79% |
| Feb 2026 | 48% | 31.5% | 3.5% | 4.3% | 5.2% | 3.5% | 1.3% | 1.4% | 0.46% | 0.85% |
| Mar 2026 | 44.5% | 35.5% | 4% | 4% | 4.8% | 3.2% | 1.2% | 1.6% | 0.52% | 0.79% |
| Apr 2026 | 55.8% | 24.5% | 4.1% | 4% | 4.9% | 2.7% | 1.2% | 1.6% | 0.54% | 0.66% |
| May 2026 | 53.4% | 28.7% | 3.9% | 3.8% | 3.9% | 2.6% | 1.2% | 1.6% | 0.42% | 0.63% |
| Jun 2026 | 53.2% | 28.5% | 3.9% | 3.8% | 3.8% | 3.1% | 1.4% | 1.3% | 0.42% | 0.63% |
| Jul 2026 | 52% | 27.8% | 3.8% | 4.4% | 4.6% | 3.1% | 1.7% | 1.5% | 0.5% | 0.75% |
| Aug 2026 | 47.5% | 30.8% | 4.2% | 4.2% | 5.1% | 3.4% | 1.8% | 1.7% | 0.55% | 0.83% |
| Sep 2026 | 43% | 34.4% | 4.7% | 4.6% | 4.6% | 3.8% | 1.7% | 1.5% | 0.93% | 0.76% |
How has the HaloITSM and TOPdesk comparison changed over the last 12 months?
3 findings
- TOPdesk was ahead of HaloITSM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HaloITSM’s share of searches among IT service management platforms worldwide moved from 0.52% to 0.93%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, TOPdesk’s share of searches among IT service management platforms worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches held steady at 33.3K.
How did search popularity change for IT service management platforms worldwide in September 2026?
1 change
HaloITSM’s share of searches among IT service management platforms worldwide has gained ground for 3 months in a row, from 0.42% to 0.93% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HaloITSM’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among IT service management platforms
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