Brandwave

How popular isHaloITSM in search?

In September 2026, there were an estimated 8.1K branded searches for HaloITSM worldwide which is up 50% over the last 12 months. HaloITSM holds 1.7% estimated Share of Search among IT service management tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ServiceNow76.4%
  2. ManageEngine12.1%
  3. Freshservice8.4%
  4. HaloITSM1.7%
  5. Jira Service Management1.4%
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Which IT service management tools compete with HaloITSM?

HaloITSM against IT service management tools worldwide, by month

Share of Search by month for ServiceNow, ManageEngine, Freshservice, HaloITSM. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowManageEngineFreshserviceHaloITSMJira Service Management
Oct 202578.4%12.2%7.1%0.94%1.4%
Nov 202577.9%12.5%7%0.93%1.7%
Dec 202578.3%12.5%7%0.77%1.4%
Jan 202680.1%10.5%7.2%0.78%1.4%
Feb 202681.1%10.6%6%0.79%1.5%
Mar 202678.2%12.4%7%0.94%1.4%
Apr 202683%9.1%6.1%0.81%1%
May 202682.9%9.3%6.1%0.66%1%
Jun 202683.3%8.9%6.1%0.67%1%
Jul 202681.6%10.6%6%0.8%0.98%
Aug 202678.4%12.5%7.1%0.94%1.2%
Sep 202676.4%12.1%8.4%1.7%1.4%
  1. 1.ServiceNow

    76.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  2. Held 2nd. 58.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.HaloITSM

    1.7%

    Moved from 5th to 4th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.7 points.

  5. Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between HaloITSM and its closest rivals

How has branded search demand for HaloITSM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HaloITSM worldwide rose from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, HaloITSM’s estimated Share of Search among IT service management tools worldwide increased from 0.94% to 1.7%.
  • Across the 12 months ending September 2026, HaloITSM’s estimated Share of Search among IT service management tools worldwide peaked at 1.7% in September 2026 and was lowest at 0.66% in May 2026.
  • Across the 12 months ending September 2026, HaloITSM rose from 5th to 4th among IT service management tools worldwide.

How did search popularity change for IT service management tools worldwide in September 2026?

  1. In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search.

  2. In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%.

  3. In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%.

  4. Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026.

How is HaloITSM measured?

Brandwave collects information about searches that people make online using HaloITSM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • haloitsm

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How the Brand Demand Index is measured

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Is HaloITSM your brand?

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