Self service portals:Which brands are most popular in search?
In August 2026, Salesforce was the most searched among self service portals worldwide, with an estimated 2.6M branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Salesforce76%
ServiceNow13.3%
Zendesk7.4%
Freshdesk1.8%ManageEngine1.5%
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Share of SearchLeaderboard
Compare the portals customers resolve issues in themselves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salesforce, ServiceNow, Zendesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | ServiceNow | Zendesk | Freshdesk | ManageEngine |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 12.4% | 10.3% | 3.1% | 1.7% |
| Nov 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Dec 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Jan 2026 | 73.1% | 12.6% | 10.4% | 2.6% | 1.4% |
| Feb 2026 | 75.8% | 12.3% | 8.4% | 2.1% | 1.4% |
| Mar 2026 | 74.2% | 12% | 10% | 2.2% | 1.6% |
| Apr 2026 | 74.6% | 15.3% | 7% | 1.7% | 1.4% |
| May 2026 | 73.8% | 14.9% | 8.3% | 1.7% | 1.3% |
| Jun 2026 | 74.1% | 14.5% | 8.1% | 2% | 1.3% |
| Jul 2026 | 77% | 12.8% | 7.1% | 1.8% | 1.4% |
| Aug 2026 | 76% | 13.3% | 7.4% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 2.6M | -5.4% | -1 points | |
| 2, held 2nd | 13.3% | 450K | 0% | +0.6 points | |
| 3, held 3rd | 7.4% | 249K | -0.04% | +0.3 points | |
| 4, held 4th | 1.8% | 62.1K | +0.49% | +0.1 points | |
| 5, held 5th | 1.5% | 49.5K | 0% | +0.1 points |
76%
Held 1st. 2.6M estimated branded searches, -5.4% vs prior month. Share -1 points.
13.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Zendesk7.4%
Held 3rd. 249K estimated branded searches, -0.04% vs prior month. Share +0.3 points.
1.8%
Held 4th. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.1 points.
1.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among self service portals worldwide?
5 brands
In August 2026, Salesforce was the most searched among self service portals worldwide, with an estimated 2.6M branded searches and 76% estimated Share of Search within this set. ServiceNow is in 2nd place, 62.6 percentage points behind at 13.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Salesforce | 72.5% → 76% | 77%Jul 2026 | 72.5%Oct 2025 | 1st |
| ServiceNow | 12.4% → 13.3% | 15.3%Apr 2026 | 12%Mar 2026 | 2nd |
| Zendesk | 10.3% → 7.4% | 10.4%Jan 2026 | 7%Apr 2026 | 3rd |
| Freshdesk | 3.1% → 1.8% | 3.1%Oct 2025 | 1.7%May 2026 | 4th |
| ManageEngine | 1.7% → 1.5% | 1.7%Oct 2025 | 1.3%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among self service portals worldwide increased from 72.5% to 76%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide increased from 12.4% to 13.3%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among self service portals worldwide decreased from 10.3% to 7.4%.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among self service portals worldwide decreased from 3.1% to 1.8%.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among self service portals worldwide peaked at 77% in July 2026 and was lowest at 72.5% in October 2025.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among self service portals worldwide peaked at 15.3% in April 2026 and was lowest at 12% in March 2026.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among self service portals worldwide peaked at 10.4% in January 2026 and was lowest at 7% in April 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among self service portals worldwide peaked at 3.1% in October 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, ManageEngine held steady: its estimated Share of Search among self service portals worldwide moved less than 0.5 percentage points.
How did search popularity change for self service portals worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.
In August 2026, Salesforce lost estimated Share of Search among self service portals worldwide, from 77% to 76%.
Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.
Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.
Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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