Brandwave

HubSpot vs Salesforce:Which is more popular by branded search?

In August 2026, Salesforce had more branded searches than HubSpot among CRM platforms worldwide. Salesforce was estimated to have 2.6M branded searches compared to HubSpot’s 1.5M, and held a 51.3% Share of Search versus HubSpot’s 29.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among CRM platforms worldwide in August 2026Which is more popular in search, HubSpot or Salesforce?
HubSpot29.3%1.5M searches
vs
Salesforce51.3%2.6M searches
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Which is more popular in search, HubSpot or Salesforce?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HubSpot and Salesforce among CRM platforms worldwide, by month

Share of Search by month for Salesforce, HubSpot. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

How has the HubSpot and Salesforce comparison changed over the last 12 months?

  • Salesforce was ahead of HubSpot in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide moved from 31.1% to 29.3%, and its estimated monthly branded searches moved from 1.7M to 1.5M.
  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide moved from 47.3% to 51.3%, and its estimated monthly branded searches held steady at 2.6M.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.

How each brand is measured

Brandwave collects information about searches that people make online using HubSpot’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

73 branded search terms

  • cost of hubspot crm
  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • free crm hubspot
  • free hubspot crm
  • hub spot free
  • hub spot free crm
  • hubspot
  • hubspot account
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot com
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm and sales
  • hubspot crm app
  • hubspot crm cost
  • hubspot crm costs
  • hubspot crm for real estate
  • hubspot crm for sales
  • hubspot crm for small business
  • hubspot crm for startups
  • hubspot crm free
  • hubspot crm free plan
  • hubspot crm free tier
  • hubspot crm free trial
  • hubspot crm free version
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm price
  • hubspot crm pricing
  • hubspot crm real estate
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot for free
  • hubspot for real estate
  • hubspot for small business
  • hubspot forms
  • hubspot free
  • hubspot free account
  • hubspot free crm
  • hubspot free version
  • hubspot landing pages
  • hubspot lead management
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot pricing
  • hubspot pricing crm
  • hubspot real estate crm
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales hub pricing
  • hubspot sales hub professional
  • hubspot sales pricing
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • hubspot.com
  • hubspotfree
  • sales crm hubspot

Salesforce

71 branded search terms

  • agentforce
  • app salesforce
  • commerce cloud
  • crm analytics salesforce
  • data cloud salesforce
  • experience cloud
  • experience cloud salesforce
  • marketing cloud
  • marketing cloud account engagement
  • sales cloud
  • sales cloud pricing salesforce
  • sales cloud salesforce
  • salesforce
  • salesforce agentforce
  • salesforce app
  • salesforce automation crm
  • salesforce cloud
  • salesforce com
  • salesforce commerce cloud
  • salesforce cost
  • salesforce cpq
  • salesforce crm
  • salesforce crm analytics
  • salesforce crm company
  • salesforce crm free
  • salesforce crm management
  • salesforce crm platform
  • salesforce crm pricing
  • salesforce crm software
  • salesforce crm system
  • salesforce crm tool
  • salesforce customer 360
  • salesforce customer management
  • salesforce customer relationship
  • salesforce customer relationship management
  • salesforce customer relationship management system
  • salesforce data cloud
  • salesforce demo
  • salesforce einstein
  • salesforce enterprise
  • salesforce essentials
  • salesforce experience cloud
  • salesforce financial services cloud
  • salesforce for crm
  • salesforce for small business
  • salesforce for small companies
  • salesforce free trial
  • salesforce health cloud
  • salesforce lead management
  • salesforce marketing cloud
  • salesforce marketing cloud pricing
  • salesforce mobile app
  • salesforce nonprofit cloud
  • salesforce pardot
  • salesforce platform
  • salesforce price
  • salesforce pricing
  • salesforce pricing sales cloud
  • salesforce relationship management
  • salesforce sales
  • salesforce sales cloud
  • salesforce sales cloud crm
  • salesforce sales cloud pricing
  • salesforce service
  • salesforce service cloud
  • salesforce service cloud pricing
  • salesforce software
  • salesforce starter
  • salesforce.com
  • salesforcecpq
  • service cloud

How the Brand Demand Index is measured

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