How popular isHubSpot in search?
In August 2026, there were an estimated 1.5M branded searches for HubSpot worldwide which is down 15.1% over the last 11 months. HubSpot holds 29.3% estimated Share of Search among CRM platforms worldwide and is ranked 2nd of 9 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Salesforce51.3%
HubSpot29.3%Zoho CRM10.4%
Pipedrive5.2%Attio1.8%
Microsoft Dynamics 3650.81%
monday CRM0.48%
Close0.44%
Freshsales0.26%
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Which CRM platforms compete with HubSpot?
Share of Search by month for Salesforce, HubSpot, Zoho CRM, Pipedrive. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 2.6M | -5.4% | -0.2 points | |
| 2, held 2nd | 29.3% | 1.5M | +0.23% | +1.5 points | |
| 3, held 3rd | 10.4% | 519K | -4.1% | +0.1 points | |
| 4, held 4th | 5.2% | 262K | -19.6% | -1 points | |
| 5, held 5th | 1.8% | 88.9K | -15.8% | -0.2 points | |
| 6, held 6th | 0.81% | 40.3K | -21.1% | -0.2 points | |
| 7, held 7th | 0.48% | 23.9K | -18.6% | -0.1 points | |
| 8, held 8th | 0.44% | 22.2K | -2.2% | 0 points | |
| 9, held 9th | 0.26% | 13K | -2.2% | 0 points |
51.3%
held 1st · 2.6M estimated branded searches · -5.4% vs prior month · -0.2 points
2.
HubSpot29.3%
held 2nd · 1.5M estimated branded searches · +0.23% vs prior month · +1.5 points
3.
10.4%
held 3rd · 519K estimated branded searches · -4.1% vs prior month · +0.1 points
5.2%
held 4th · 262K estimated branded searches · -19.6% vs prior month · -1 points
5.
1.8%
held 5th · 88.9K estimated branded searches · -15.8% vs prior month · -0.2 points
0.81%
held 6th · 40.3K estimated branded searches · -21.1% vs prior month · -0.2 points
0.48%
held 7th · 23.9K estimated branded searches · -18.6% vs prior month · -0.1 points
8.
Close0.44%
held 8th · 22.2K estimated branded searches · -2.2% vs prior month · 0 points
0.26%
held 9th · 13K estimated branded searches · -2.2% vs prior month · 0 points
Compare search popularity between HubSpot and its closest rivals
How has branded search demand for HubSpot changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HubSpot worldwide fell from 1.7M to 1.5M.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide decreased from 31.1% to 29.3%.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide peaked at 31.9% in April 2026 and was lowest at 27.4% in February 2026.
How did search popularity change for CRM platforms worldwide in August 2026?
6 changes
In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.
In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.
Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.
Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.
Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026.
How is HubSpot measured?
Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
73 branded search terms
- cost of hubspot crm
- crm hub spot
- crm hubspot
- crm software hubspot
- crm system hubspot
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- free crm hubspot
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- hubspot
- hubspot account
- hubspot app
- hubspot breeze
- hubspot cms
- hubspot com
- hubspot commerce hub
- hubspot content hub
- hubspot crm
- hubspot crm and sales
- hubspot crm app
- hubspot crm cost
- hubspot crm costs
- hubspot crm for real estate
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- hubspot crm for small business
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- hubspot crm free
- hubspot crm free plan
- hubspot crm free tier
- hubspot crm free trial
- hubspot crm free version
- hubspot crm marketing
- hubspot crm platform
- hubspot crm price
- hubspot crm pricing
- hubspot crm real estate
- hubspot crm software
- hubspot crm system
- hubspot crm tool
- hubspot customer relationship management
- hubspot email marketing
- hubspot for free
- hubspot for real estate
- hubspot for small business
- hubspot forms
- hubspot free
- hubspot free account
- hubspot free crm
- hubspot free version
- hubspot landing pages
- hubspot lead management
- hubspot marketing
- hubspot marketing automation
- hubspot marketing crm
- hubspot marketing hub
- hubspot operations hub
- hubspot pricing
- hubspot pricing crm
- hubspot real estate crm
- hubspot sales
- hubspot sales crm
- hubspot sales hub
- hubspot sales hub pricing
- hubspot sales hub professional
- hubspot sales pricing
- hubspot sales software
- hubspot service hub
- hubspot smart crm
- hubspot starter crm
- hubspot.com
- hubspotfree
- sales crm hubspot
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