Brandwave

B2B website personalization platforms:Which brands are most popular in search?

In August 2026, Optimizely was the most searched among B2B website personalization platforms worldwide, with an estimated 248K branded searches and 98.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely98.4%
  2. Kameleoon1.4%
  3. Personyze0.09%
  4. Mutiny0.02%

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Share of SearchLeaderboard

Compare tools that tailor B2B website experiences to visitor segments and target accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among B2B website personalization platforms worldwide, by month

Share of Search by month for Optimizely. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyKameleoonPersonyzeMutiny
Oct 202597.7%2.2%0.13%0.01%
Nov 202597.7%2.2%0.13%0.02%
Dec 202598.5%1.5%0.09%0.01%
Jan 202698.4%1.5%0.07%0.01%
Feb 202698.1%1.8%0.13%0.02%
Mar 202698.1%1.8%0.13%0.02%
Apr 202698.1%1.8%0.08%0.02%
May 202698.1%1.8%0.07%0.02%
Jun 202697.7%2.2%0.07%0.02%
Jul 202698.2%1.8%0.06%0.02%
Aug 202698.4%1.4%0.09%0.02%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Optimizely

    98.4%

    held 1st · 248K estimated branded searches · +0.03% vs prior month · +0.3 points

  2. 2.Kameleoon

    1.4%

    held 2nd · 3.6K estimated branded searches · -18.2% vs prior month · -0.3 points

  3. 3.Personyze

    0.09%

    held 3rd · 220 estimated branded searches · +37.5% vs prior month · 0 points

  4. 4.Mutiny

    0.02%

    held 4th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among B2B website personalization platforms worldwide?

In August 2026, Optimizely was the most searched among B2B website personalization platforms worldwide, with an estimated 248K branded searches and 98.4% estimated Share of Search within this set. Kameleoon is in 2nd place, 97 percentage points behind at 1.4% Share of Search.

Global B2B website personalization platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely97.7% → 98.4%98.5%Dec 202597.7%Oct 20251st
Kameleoon2.2% → 1.4%2.2%Jun 20261.4%Aug 20262nd
Personyze0.13% → 0.09%0.13%Mar 20260.06%Jul 20263rd
Mutiny0.01% → 0.02%0.02%Apr 20260.01%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among B2B website personalization platforms worldwide increased from 97.7% to 98.4%.
  • Across the 11 months ending August 2026, Kameleoon’s estimated Share of Search among B2B website personalization platforms worldwide decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, Personyze and Mutiny held steady: their estimated Share of Search among B2B website personalization platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for B2B website personalization platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  2. Estimated monthly branded searches for Personyze worldwide fell 35.3% over 11 measured months, from 340 to 220 in August 2026.

  3. Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026.

How the Brand Demand Index is measured

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