Brandwave

How popular isOptimizely in search?

In August 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 11 months. Optimizely holds 98.4% estimated Share of Search among B2B website personalization platforms worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely98.4%
  2. Kameleoon1.4%
  3. Personyze0.09%
  4. Mutiny0.02%
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Which B2B website personalization platforms compete with Optimizely?

Optimizely against B2B website personalization platforms worldwide, by month

Share of Search by month for Optimizely. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyKameleoonPersonyzeMutiny
Oct 202597.7%2.2%0.13%0.01%
Nov 202597.7%2.2%0.13%0.02%
Dec 202598.5%1.5%0.09%0.01%
Jan 202698.4%1.5%0.07%0.01%
Feb 202698.1%1.8%0.13%0.02%
Mar 202698.1%1.8%0.13%0.02%
Apr 202698.1%1.8%0.08%0.02%
May 202698.1%1.8%0.07%0.02%
Jun 202697.7%2.2%0.07%0.02%
Jul 202698.2%1.8%0.06%0.02%
Aug 202698.4%1.4%0.09%0.02%
Sep 2026————

  1. 1.Optimizely

    98.4%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +0.3 points.

  2. 2.Kameleoon

    1.4%

    Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Personyze

    0.09%

    Held 3rd. 220 estimated branded searches, +37.5% vs prior month. Share 0 points.

  4. 4.Mutiny

    0.02%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among B2B website personalization platforms worldwide increased from 97.7% to 98.4%.

How did search popularity change for B2B website personalization platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  2. Estimated monthly branded searches for Personyze worldwide fell 35.3% over 11 measured months, from 340 to 220 in August 2026.

  3. Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026.

Where does Optimizely compete?

Optimizely is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature flag platforms1st of 650.2%Show ranking
Experimentation platforms1st of 572.9%Show ranking
Personalisation platforms1st of 677.1%Show ranking
A/B testing platforms1st of 582.4%Show ranking
Content marketing platforms1st of 582.5%Show ranking
Conversion rate optimisation tools1st of 583.9%Show ranking
B2B website personalization platforms1st of 498.4%Shown above

How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

Do you work for Optimizely? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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