Brandwave

Optimizely vs Personyze:Which is more popular by branded search?

In August 2026, Optimizely had more branded searches than Personyze among B2B website personalization platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Personyze’s 220, and held a 98.4% Share of Search versus Personyze’s 0.09%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among B2B website personalization platforms worldwide in August 2026Which is more popular in search, Optimizely or Personyze?
Optimizely98.4%248K searches
vs
Personyze0.09%220 searches
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Which is more popular in search, Optimizely or Personyze?

Compare tools that tailor B2B website experiences to visitor segments and target accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Optimizely and Personyze among B2B website personalization platforms worldwide, by month

Share of Search by month for Optimizely, Personyze. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyKameleoonPersonyzeMutiny
Oct 202597.7%2.2%0.13%0.01%
Nov 202597.7%2.2%0.13%0.02%
Dec 202598.5%1.5%0.09%0.01%
Jan 202698.4%1.5%0.07%0.01%
Feb 202698.1%1.8%0.13%0.02%
Mar 202698.1%1.8%0.13%0.02%
Apr 202698.1%1.8%0.08%0.02%
May 202698.1%1.8%0.07%0.02%
Jun 202697.7%2.2%0.07%0.02%
Jul 202698.2%1.8%0.06%0.02%
Aug 202698.4%1.4%0.09%0.02%
Sep 2026————

How has the Optimizely and Personyze comparison changed over the last 12 months?

How did search popularity change for B2B website personalization platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Personyze worldwide fell 35.3% over 11 measured months, from 340 to 220 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Optimizely’s and Personyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimizely

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

Personyze

3 branded search terms

  • personyze
  • personyze reviews
  • personyze.com

How the Brand Demand Index is measured

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