CoSchedule vs Optimizely:Which is searched more?
In September 2026, Optimizely had more branded searches than CoSchedule among content marketing platforms worldwide. Optimizely had about 248,000 branded searches, while CoSchedule had 3,600. Optimizely made up 25.4% of all content marketing platform searches we track, and CoSchedule accounted for 0.37%. These are worldwide searches for English-language branded terms.
Follow CoSchedule vs Optimizely and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is CoSchedule or Optimizely more popular in search?
Compare software for planning, producing, governing, and distributing brand content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Optimizely, CoSchedule. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Optimizely | Skyword | Contently | CoSchedule | StoryChief | Uberflip |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 22% | 3% | 1.1% | 0.48% | 0.28% | 0.09% |
| Nov 2025 | 74.1% | 22.3% | 2.1% | 0.89% | 0.4% | 0.18% | 0.08% |
| Dec 2025 | 70.1% | 25.7% | 2.4% | 1% | 0.46% | 0.18% | 0.09% |
| Jan 2026 | 65.9% | 29.6% | 2.7% | 0.97% | 0.43% | 0.2% | 0.09% |
| Feb 2026 | 69.9% | 25.7% | 2.6% | 1% | 0.46% | 0.2% | 0.09% |
| Mar 2026 | 73.7% | 22.1% | 2.6% | 0.89% | 0.39% | 0.22% | 0.08% |
| Apr 2026 | 74.1% | 22.3% | 2.1% | 0.89% | 0.32% | 0.18% | 0.06% |
| May 2026 | 70.1% | 25.7% | 2.5% | 1% | 0.38% | 0.18% | 0.08% |
| Jun 2026 | 70.7% | 26% | 1.6% | 1% | 0.38% | 0.17% | 0.08% |
| Jul 2026 | 70.6% | 25.9% | 2% | 0.85% | 0.38% | 0.17% | 0.08% |
| Aug 2026 | 69% | 25.4% | 4.3% | 0.83% | 0.3% | 0.14% | 0.07% |
| Sep 2026 | 68.9% | 25.4% | 4.3% | 0.83% | 0.37% | 0.14% | 0.06% |
How has the CoSchedule and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of CoSchedule in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoSchedule’s share of searches among content marketing platforms worldwide moved from 0.48% to 0.37%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Optimizely’s share of searches among content marketing platforms worldwide moved from 22% to 25.4%, and its estimated monthly branded searches held steady at 248K.
How did search popularity change for content marketing platforms worldwide in September 2026?
2 changes
Optimizely’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 26% to 25.4% in September 2026.
Estimated monthly branded searches for CoSchedule worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CoSchedule’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CoSchedule
1 branded search term
- coschedule
Optimizely
3 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
Other head-to-heads among content marketing platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.