Content marketing platforms:Which brands are most popular in search?
In August 2026, Optimizely was the most searched among content marketing platforms worldwide, with an estimated 248K branded searches and 82.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Optimizely82.5%
Skyword14.1%Contently2.7%
StoryChief0.46%
Uberflip0.24%
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Share of SearchLeaderboard
Compare software for planning, producing, governing, and distributing brand content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, Skyword, Contently. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Skyword | Contently | StoryChief | Uberflip |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 11.4% | 4.1% | 1.1% | 0.34% |
| Nov 2025 | 87.2% | 8.3% | 3.5% | 0.74% | 0.32% |
| Dec 2025 | 87.2% | 8.3% | 3.5% | 0.63% | 0.32% |
| Jan 2026 | 88% | 8.2% | 2.9% | 0.62% | 0.26% |
| Feb 2026 | 86.9% | 8.6% | 3.5% | 0.7% | 0.32% |
| Mar 2026 | 85.4% | 9.9% | 3.4% | 0.89% | 0.31% |
| Apr 2026 | 87.1% | 8.4% | 3.5% | 0.71% | 0.26% |
| May 2026 | 87.3% | 8.3% | 3.5% | 0.61% | 0.27% |
| Jun 2026 | 89.8% | 5.7% | 3.6% | 0.61% | 0.27% |
| Jul 2026 | 89.2% | 7% | 2.9% | 0.61% | 0.27% |
| Aug 2026 | 82.5% | 14.1% | 2.7% | 0.46% | 0.24% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.5% | 248K | +0.03% | -6.7 points | |
| 2, held 2nd | 14.1% | 42.3K | +117.3% | +7.1 points | |
| 3, held 3rd | 2.7% | 8.2K | +0.49% | -0.2 points | |
| 4, held 4th | 0.46% | 1.4K | -19.4% | -0.2 points | |
| 5, held 5th | 0.24% | 730 | -2.7% | 0 points |
82.5%
held 1st · 248K estimated branded searches · +0.03% vs prior month · -6.7 points
2.
Skyword14.1%
held 2nd · 42.3K estimated branded searches · +117.3% vs prior month · +7.1 points
2.7%
held 3rd · 8.2K estimated branded searches · +0.49% vs prior month · -0.2 points
0.46%
held 4th · 1.4K estimated branded searches · -19.4% vs prior month · -0.2 points
5.
Uberflip0.24%
held 5th · 730 estimated branded searches · -2.7% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among content marketing platforms worldwide?
5 brands
In August 2026, Optimizely was the most searched among content marketing platforms worldwide, with an estimated 248K branded searches and 82.5% estimated Share of Search within this set. Skyword is in 2nd place, 68.5 percentage points behind at 14.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Optimizely | 83.1% → 82.5% | 89.8%Jun 2026 | 82.5%Aug 2026 | 1st |
| Skyword | 11.4% → 14.1% | 14.1%Aug 2026 | 5.7%Jun 2026 | 2nd |
| Contently | 4.1% → 2.7% | 4.1%Oct 2025 | 2.7%Aug 2026 | 3rd |
| StoryChief | 1.1% → 0.46% | 1.1%Oct 2025 | 0.46%Aug 2026 | 4th |
| Uberflip | 0.34% → 0.24% | 0.34%Oct 2025 | 0.24%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide decreased from 83.1% to 82.5%.
- Across the 11 months ending August 2026, Skyword’s estimated Share of Search among content marketing platforms worldwide increased from 11.4% to 14.1%.
- Across the 11 months ending August 2026, Contently’s estimated Share of Search among content marketing platforms worldwide decreased from 4.1% to 2.7%.
- Across the 11 months ending August 2026, StoryChief’s estimated Share of Search among content marketing platforms worldwide decreased from 1.1% to 0.46%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide peaked at 89.8% in June 2026 and was lowest at 82.5% in August 2026.
- Across the 11 months ending August 2026, Skyword’s estimated Share of Search among content marketing platforms worldwide peaked at 14.1% in August 2026 and was lowest at 5.7% in June 2026.
- Across the 11 months ending August 2026, Uberflip held steady: its estimated Share of Search among content marketing platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for content marketing platforms worldwide in August 2026?
5 changes
In August 2026, Skyword gained estimated Share of Search among content marketing platforms worldwide, from 7% to 14.1%.
In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%.
Estimated monthly branded searches for StoryChief worldwide fell 57.2% over 11 measured months, from 3.2K to 1.4K in August 2026.
Estimated monthly branded searches for Contently worldwide fell 33% over 11 measured months, from 12.2K to 8.2K in August 2026.
Estimated monthly branded searches for Uberflip worldwide fell 29.1% over 11 measured months, from 1K to 730 in August 2026.
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