Semrush vs Skyword:Which is searched more?
In September 2026, Semrush had more branded searches than Skyword among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while Skyword had 42,400. Semrush made up 68.9% of all content marketing platform searches we track, and Skyword accounted for 4.3%. These are worldwide searches for English-language branded terms.
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Is Semrush or Skyword more popular in search?
Compare software for planning, producing, governing, and distributing brand content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Semrush, Skyword. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Optimizely | Skyword | Contently | CoSchedule | StoryChief | Uberflip |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 22% | 3% | 1.1% | 0.48% | 0.28% | 0.09% |
| Nov 2025 | 74.1% | 22.3% | 2.1% | 0.89% | 0.4% | 0.18% | 0.08% |
| Dec 2025 | 70.1% | 25.7% | 2.4% | 1% | 0.46% | 0.18% | 0.09% |
| Jan 2026 | 65.9% | 29.6% | 2.7% | 0.97% | 0.43% | 0.2% | 0.09% |
| Feb 2026 | 69.9% | 25.7% | 2.6% | 1% | 0.46% | 0.2% | 0.09% |
| Mar 2026 | 73.7% | 22.1% | 2.6% | 0.89% | 0.39% | 0.22% | 0.08% |
| Apr 2026 | 74.1% | 22.3% | 2.1% | 0.89% | 0.32% | 0.18% | 0.06% |
| May 2026 | 70.1% | 25.7% | 2.5% | 1% | 0.38% | 0.18% | 0.08% |
| Jun 2026 | 70.7% | 26% | 1.6% | 1% | 0.38% | 0.17% | 0.08% |
| Jul 2026 | 70.6% | 25.9% | 2% | 0.85% | 0.38% | 0.17% | 0.08% |
| Aug 2026 | 69% | 25.4% | 4.3% | 0.83% | 0.3% | 0.14% | 0.07% |
| Sep 2026 | 68.9% | 25.4% | 4.3% | 0.83% | 0.37% | 0.14% | 0.06% |
How has the Semrush and Skyword comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Skyword in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Semrush’s share of searches among content marketing platforms worldwide moved from 73.1% to 68.9%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Skyword’s share of searches among content marketing platforms worldwide moved from 3% to 4.3%, and its estimated monthly branded searches moved from 34K to 42.4K.
How did search popularity change for content marketing platforms worldwide in September 2026?
2 changes
Skyword’s share of searches among content marketing platforms worldwide has gained ground for 3 months in a row, from 1.6% to 4.3% in September 2026.
Semrush’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 70.7% to 68.9% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Semrush’s and Skyword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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