Brandwave

Microsoft Clarity vs Optimizely:Which is more popular?

In September 2026, Optimizely had more branded searches than Microsoft Clarity among conversion rate optimisation tools worldwide. Optimizely had about 246,000 branded searches, while Microsoft Clarity had 165,000. Optimizely made up 40.2% of all conversion rate optimisation tool searches we track, and Microsoft Clarity accounted for 27%. When we asked ChatGPT and Google AI Overviews about conversion rate optimisation tools, both Microsoft Clarity and Optimizely appeared in all four answers. Microsoft Clarity was mentioned before Optimizely in three out of four answers.

Among conversion rate optimisation tools worldwide in September 2026

Who do people search for more?

Optimizely, about 49% more searches than Microsoft Clarity

Optimizely 246K searchesMicrosoft Clarity 165K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microsoft Clarity in 4 of 4Optimizely in 4 of 4

Who does AI recommend more?

Microsoft Clarity, named ahead of Optimizely in 3 of 4 answers

Microsoft Clarity first in 3Optimizely first in 1

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Top conversion rate optimisation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Microsoft Clarity and Optimizely showed up in all four answers. Microsoft Clarity was listed before Optimizely in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VWO1st
  2. Microsoft Clarity2nd
  3. Optimizely3rd
  4. Hotjar4th
  5. Contentsquare5th
  6. Unbounce6th
  7. Crazy Egg7th
  8. Convert.com8th
  9. AB Tasty–
  10. Kameleoon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about conversion rate optimisation tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Clarity or Optimizely more popular in search?

This chart shows how often people search Google for Microsoft Clarity and Optimizely by name. Each line represents a brand's share of searches for all ten conversion rate optimisation tools we track, month by month, from English-language searches worldwide.

Microsoft Clarity and Optimizely among conversion rate optimisation tools worldwide, by month

Share of searches by month for Optimizely, Microsoft Clarity. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyMicrosoft ClarityHotjarVWOContentsquareUnbounceCrazy EggAB TastyKameleoonConvert.com
Oct 202539.6%17.7%21.7%8%3.6%4.4%2.4%1.6%0.87%0.32%
Nov 202542.3%18.9%18.9%7%3.1%4.7%2.5%1.4%0.93%0.34%
Dec 202544.9%20.1%16.5%7.4%2.7%4.1%2.2%1.2%0.66%0.31%
Jan 202643.4%19.5%15.9%10.7%3.2%3.2%1.7%1.4%0.64%0.29%
Feb 202642%23%12.6%10.3%3.8%3.8%2.1%1.4%0.75%0.29%
Mar 202643%23.6%10.6%10.6%3.9%3.9%2.1%1.4%0.77%0.3%
Apr 202643.8%24%10.8%8.8%4%4%2.2%1.4%0.78%0.3%
May 202643.2%29%8.7%8.7%3.2%3.2%1.7%1.2%0.77%0.44%
Jun 202641.2%27.7%12.4%8.3%3%3%1.7%1.4%0.91%0.43%
Jul 202644.2%29.7%8.9%7.3%3.3%2.7%1.5%1.2%0.79%0.55%
Aug 202645.1%30.3%9.1%6.1%2.7%2.7%1.5%1.2%0.66%0.7%
Sep 202640.2%27%18%5.4%3%2.4%1.6%1.1%0.72%0.62%

How has the Microsoft Clarity and Optimizely comparison changed over the last 12 months?

3 findings

How did search popularity change for conversion rate optimisation tools worldwide in September 2026?

2 changes

  1. In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%.

  2. In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Clarity

1 branded search term

  • microsoft clarity

Optimizely

1 branded search term

  • optimizely

How the Brand Demand Index is measured

Other head-to-heads among conversion rate optimisation tools

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