Brandwave

Mutiny vs Optimizely:Which is more popular by branded search?

In August 2026, Optimizely had more branded searches than Mutiny among B2B website personalization platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Mutiny’s 40, and held a 98.4% Share of Search versus Mutiny’s 0.02%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among B2B website personalization platforms worldwide in August 2026Which is more popular in search, Mutiny or Optimizely?
Mutiny0.02%40 searches
vs
Optimizely98.4%248K searches
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Which is more popular in search, Mutiny or Optimizely?

Compare tools that tailor B2B website experiences to visitor segments and target accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mutiny and Optimizely among B2B website personalization platforms worldwide, by month

Share of Search by month for Optimizely, Mutiny. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyKameleoonPersonyzeMutiny
Oct 202597.7%2.2%0.13%0.01%
Nov 202597.7%2.2%0.13%0.02%
Dec 202598.5%1.5%0.09%0.01%
Jan 202698.4%1.5%0.07%0.01%
Feb 202698.1%1.8%0.13%0.02%
Mar 202698.1%1.8%0.13%0.02%
Apr 202698.1%1.8%0.08%0.02%
May 202698.1%1.8%0.07%0.02%
Jun 202697.7%2.2%0.07%0.02%
Jul 202698.2%1.8%0.06%0.02%
Aug 202698.4%1.4%0.09%0.02%
Sep 2026————

How has the Mutiny and Optimizely comparison changed over the last 12 months?

How did search popularity change for B2B website personalization platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mutiny’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mutiny

2 branded search terms

  • mutiny website personalization
  • mutinyhq.com

Optimizely

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

How the Brand Demand Index is measured

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