Brandwave

Optimizely vs Unbounce:Which is more popular?

In September 2026, Optimizely had more branded searches than Unbounce among conversion rate optimisation tools worldwide. Optimizely had about 246,000 branded searches, while Unbounce had 14,800. Optimizely made up 40.2% of all conversion rate optimisation tool searches we track, and Unbounce accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about conversion rate optimisation tools, Optimizely appeared in all four answers and Unbounce in two. Optimizely was mentioned before Unbounce in every answer.

Among conversion rate optimisation tools worldwide in September 2026

Who do people search for more?

Optimizely, about 17 searches for every 1 for Unbounce

Optimizely 246K searchesUnbounce 14.8K searches

Who does AI mention more?

Optimizely, mentioned in every answer we collected

Optimizely in 4 of 4Unbounce in 2 of 4

Who does AI recommend more?

Optimizely, named ahead of Unbounce in every answer

Optimizely first in 4Unbounce never first

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Top conversion rate optimisation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Optimizely appeared in all four answers. Unbounce was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Optimizely was listed before Unbounce in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VWO1st
  2. Microsoft Clarity2nd
  3. Optimizely3rd
  4. Hotjar4th
  5. Contentsquare5th
  6. Unbounce6th
  7. Crazy Egg7th
  8. Convert.com8th
  9. AB Tasty–
  10. Kameleoon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about conversion rate optimisation tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Optimizely or Unbounce more popular in search?

This chart shows how often people search Google for Optimizely and Unbounce by name. Each line represents a brand's share of searches for all ten conversion rate optimisation tools we track, month by month, from English-language searches worldwide.

Optimizely and Unbounce among conversion rate optimisation tools worldwide, by month

Share of searches by month for Optimizely, Unbounce. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyMicrosoft ClarityHotjarVWOContentsquareUnbounceCrazy EggAB TastyKameleoonConvert.com
Oct 202539.6%17.7%21.7%8%3.6%4.4%2.4%1.6%0.87%0.32%
Nov 202542.3%18.9%18.9%7%3.1%4.7%2.5%1.4%0.93%0.34%
Dec 202544.9%20.1%16.5%7.4%2.7%4.1%2.2%1.2%0.66%0.31%
Jan 202643.4%19.5%15.9%10.7%3.2%3.2%1.7%1.4%0.64%0.29%
Feb 202642%23%12.6%10.3%3.8%3.8%2.1%1.4%0.75%0.29%
Mar 202643%23.6%10.6%10.6%3.9%3.9%2.1%1.4%0.77%0.3%
Apr 202643.8%24%10.8%8.8%4%4%2.2%1.4%0.78%0.3%
May 202643.2%29%8.7%8.7%3.2%3.2%1.7%1.2%0.77%0.44%
Jun 202641.2%27.7%12.4%8.3%3%3%1.7%1.4%0.91%0.43%
Jul 202644.2%29.7%8.9%7.3%3.3%2.7%1.5%1.2%0.79%0.55%
Aug 202645.1%30.3%9.1%6.1%2.7%2.7%1.5%1.2%0.66%0.7%
Sep 202640.2%27%18%5.4%3%2.4%1.6%1.1%0.72%0.62%

How has the Optimizely and Unbounce comparison changed over the last 12 months?

3 findings

How did search popularity change for conversion rate optimisation tools worldwide in September 2026?

2 changes

  1. In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%.

  2. Estimated monthly branded searches for Unbounce worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Optimizely’s and Unbounce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimizely

1 branded search term

  • optimizely

Unbounce

1 branded search term

  • unbounce

How the Brand Demand Index is measured

Other head-to-heads among conversion rate optimisation tools

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