Brandwave

How popular isUnbounce?

In September 2026, people searched for Unbounce by name about 15,500 times worldwide, a 45.4% decrease from the previous year. These searches made up 2.4% of all global conversion rate optimisation tool searches, placing Unbounce sixth out of ten tools. When we asked both ChatGPT and Google AI Overviews about conversion rate optimisation tools, Unbounce appeared in two of the four answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Unbounce is the sixth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. OptimizelyShare of searches 40.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. Microsoft ClarityShare of searches 27%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. HotjarShare of searches 18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  4. VWOShare of searches 5.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. UnbounceShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top conversion rate optimisation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Unbounce was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Unbounce is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VWO1st
  2. Microsoft Clarity2nd
  3. Optimizely3rd
  4. Hotjar4th
  5. Contentsquare5th
  6. Unbounce6th
  7. Crazy Egg7th
  8. Convert.com8th
  9. AB Tasty–
  10. Kameleoon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about conversion rate optimisation tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which conversion rate optimisation tools compete with Unbounce?

Unbounce against conversion rate optimisation tools worldwide, by month

Share of searches by month for Optimizely, Microsoft Clarity, Hotjar, VWO, Contentsquare, Unbounce. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyMicrosoft ClarityHotjarVWOContentsquareUnbounceCrazy EggAB TastyKameleoonConvert.com
Oct 202539.6%17.7%21.7%8%3.6%4.4%2.4%1.6%0.87%0.32%
Nov 202542.3%18.9%18.9%7%3.1%4.7%2.5%1.4%0.93%0.34%
Dec 202544.9%20.1%16.5%7.4%2.7%4.1%2.2%1.2%0.66%0.31%
Jan 202643.4%19.5%15.9%10.7%3.2%3.2%1.7%1.4%0.64%0.29%
Feb 202642%23%12.6%10.3%3.8%3.8%2.1%1.4%0.75%0.29%
Mar 202643%23.6%10.6%10.6%3.9%3.9%2.1%1.4%0.77%0.3%
Apr 202643.8%24%10.8%8.8%4%4%2.2%1.4%0.78%0.3%
May 202643.2%29%8.7%8.7%3.2%3.2%1.7%1.2%0.77%0.44%
Jun 202641.2%27.7%12.4%8.3%3%3%1.7%1.4%0.91%0.43%
Jul 202644.2%29.7%8.9%7.3%3.3%2.7%1.5%1.2%0.79%0.55%
Aug 202645.1%30.3%9.1%6.1%2.7%2.7%1.5%1.2%0.66%0.7%
Sep 202640.2%27%18%5.4%3%2.4%1.6%1.1%0.72%0.62%

  1. 1.Optimizely

    40.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Microsoft Clarity

    27%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Hotjar

    18%

    Held 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.

  4. 4.VWO

    5.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Contentsquare

    3%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Unbounce

    2.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Crazy Egg

    1.6%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.AB Tasty

    1.1%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Kameleoon

    0.72%

    Moved from 10th to 9th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  10. 10.Convert.com

    0.62%

    Moved from 9th to 10th. 3.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Unbounce and its closest rivals

Every comparison with Unbounce

17 comparisons

How has branded search demand for Unbounce changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Unbounce worldwide fell from 28.4K to 15.5K.
  • Across the 12 months ending September 2026, Unbounce’s share of searches among conversion rate optimisation tools worldwide decreased from 4.4% to 2.4%.
  • Across the 12 months ending September 2026, Unbounce’s share of searches among conversion rate optimisation tools worldwide peaked at 4.7% in November 2025 and was lowest at 2.4% in September 2026.
  • Across the 12 months ending September 2026, Unbounce fell from 5th to 6th among conversion rate optimisation tools worldwide.

How did search popularity change for conversion rate optimisation tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among conversion rate optimisation tools worldwide, from 9.1% to 18%.

  2. In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%.

  3. In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.

  4. In September 2026, VWO lost share of searches among conversion rate optimisation tools worldwide, from 6.1% to 5.4%.

  5. In September 2026, Kameleoon rose from 10th to 9th among conversion rate optimisation tools worldwide.

  6. In September 2026, Convert.com fell from 9th to 10th among conversion rate optimisation tools worldwide.

How are Unbounce’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Unbounce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • unbounce
  • unbounce landing page

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How the Brand Demand Index is measured

Where does Unbounce compete?

Unbounce is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Landing page builders6th of 90.49%Show ranking
Conversion rate optimisation tools6th of 102.4%Shown above
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Is Unbounce your brand?

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