Crazy Egg vs Unbounce:Which is more popular?
In September 2026, Unbounce had more branded searches than Crazy Egg among conversion rate optimisation tools worldwide. Unbounce had about 14,800 branded searches, while Crazy Egg had 9,900. Unbounce made up 2.4% of all conversion rate optimisation tool searches we track, and Crazy Egg accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about conversion rate optimisation tools, Crazy Egg and Unbounce each appeared in two of the four answers. Crazy Egg and Unbounce were each mentioned first in one of the two answers that named either.
Who do people search for more?
Unbounce, about 49% more searches than Crazy Egg
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top conversion rate optimisation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Crazy Egg and Unbounce were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Crazy Egg and Unbounce were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
VWO1st
Microsoft Clarity2nd
Optimizely3rd
Hotjar4th- Contentsquare5th
- Unbounce6th
Crazy Egg7th
Convert.com8th
AB Tasty–
Kameleoon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about conversion rate optimisation tools
4 answers
Asked ChatGPT
“Which conversion rate optimisation tool should I use?”
Asked ChatGPT
“What are the best conversion rate optimisation tools?”
Asked ChatGPT
“What's the best conversion rate optimisation tool for more online sales?”
Searched Google, AI Overview
“conversion rate optimisation tool”
Searched Google, AI Overview
“conversion optimisation software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crazy Egg or Unbounce more popular in search?
This chart shows how often people search Google for Crazy Egg and Unbounce by name. Each line represents a brand's share of searches for all ten conversion rate optimisation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Unbounce, Crazy Egg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Microsoft Clarity | Hotjar | VWO | Contentsquare | Unbounce | Crazy Egg | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 21.7% | 8% | 3.6% | 4.4% | 2.4% | 1.6% | 0.87% | 0.32% |
| Nov 2025 | 42.3% | 18.9% | 18.9% | 7% | 3.1% | 4.7% | 2.5% | 1.4% | 0.93% | 0.34% |
| Dec 2025 | 44.9% | 20.1% | 16.5% | 7.4% | 2.7% | 4.1% | 2.2% | 1.2% | 0.66% | 0.31% |
| Jan 2026 | 43.4% | 19.5% | 15.9% | 10.7% | 3.2% | 3.2% | 1.7% | 1.4% | 0.64% | 0.29% |
| Feb 2026 | 42% | 23% | 12.6% | 10.3% | 3.8% | 3.8% | 2.1% | 1.4% | 0.75% | 0.29% |
| Mar 2026 | 43% | 23.6% | 10.6% | 10.6% | 3.9% | 3.9% | 2.1% | 1.4% | 0.77% | 0.3% |
| Apr 2026 | 43.8% | 24% | 10.8% | 8.8% | 4% | 4% | 2.2% | 1.4% | 0.78% | 0.3% |
| May 2026 | 43.2% | 29% | 8.7% | 8.7% | 3.2% | 3.2% | 1.7% | 1.2% | 0.77% | 0.44% |
| Jun 2026 | 41.2% | 27.7% | 12.4% | 8.3% | 3% | 3% | 1.7% | 1.4% | 0.91% | 0.43% |
| Jul 2026 | 44.2% | 29.7% | 8.9% | 7.3% | 3.3% | 2.7% | 1.5% | 1.2% | 0.79% | 0.55% |
| Aug 2026 | 45.1% | 30.3% | 9.1% | 6.1% | 2.7% | 2.7% | 1.5% | 1.2% | 0.66% | 0.7% |
| Sep 2026 | 40.2% | 27% | 18% | 5.4% | 3% | 2.4% | 1.6% | 1.1% | 0.72% | 0.62% |
How has the Crazy Egg and Unbounce comparison changed over the last 12 months?
3 findings
- Unbounce was ahead of Crazy Egg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crazy Egg’s share of searches among conversion rate optimisation tools worldwide moved from 2.4% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Unbounce’s share of searches among conversion rate optimisation tools worldwide moved from 4.4% to 2.4%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for conversion rate optimisation tools worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crazy Egg’s and Unbounce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among conversion rate optimisation tools
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