Brandwave

Framer vs Unbounce:Which is more popular?

In September 2026, Framer had more branded searches than Unbounce among landing page builders worldwide. Framer had about 22,200 branded searches, while Unbounce had 15,500. Framer made up 0.69% of all landing page builder searches we track, and Unbounce accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about landing page builders, Unbounce appeared in all five answers and Framer in two. Unbounce was mentioned before Framer in three out of five answers.

Among landing page builders worldwide in September 2026

Who do people search for more?

Framer, about 43% more searches than Unbounce

Framer 22.2K searchesUnbounce 15.5K searches

Who does AI mention more?

Unbounce, mentioned in every answer we collected

Unbounce in 5 of 5Framer in 2 of 5

Who does AI recommend more?

Unbounce, named ahead of Framer in 3 of 5 answers

Unbounce first in 3Framer first in 2

Follow Framer vs Unbounce and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unbounce appeared in all five answers. Framer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Unbounce was listed before Framer in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Framer3rd
  4. Carrd4th
  5. Wix5th
  6. Landingi6th
  7. Instapage7th
  8. MailerLite8th
  9. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Unbounce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Landingi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Framer or Unbounce more popular in search?

This chart shows how often people search Google for Framer and Unbounce by name. Each line represents a brand's share of searches for all nine landing page builders we track, month by month, from English-language searches worldwide.

Framer and Unbounce among landing page builders worldwide, by month

Share of searches by month for Framer, Unbounce. The figures are in the table below the chart.

View monthly share of searches table
MonthWixMailerLiteCarrdClickFunnelsFramerUnbounceLeadpagesInstapageLandingi
Oct 202588.4%6.3%1.9%1.3%0.46%0.73%0.47%0.25%0.25%
Nov 202588.9%6.4%1.6%1.1%0.47%0.73%0.48%0.21%0.21%
Dec 202588.3%6.3%2.3%1%0.46%0.72%0.47%0.21%0.21%
Jan 202688.5%6.3%2.3%0.87%0.47%0.6%0.48%0.21%0.17%
Feb 202688.6%6.3%2.3%0.87%0.47%0.6%0.46%0.18%0.17%
Mar 202689%6.3%1.9%0.87%0.57%0.6%0.41%0.18%0.17%
Apr 202689.1%6.4%1.9%0.72%0.58%0.6%0.39%0.14%0.14%
May 202689.3%6.4%1.9%0.72%0.58%0.5%0.33%0.14%0.11%
Jun 202687.5%7.6%2.3%0.7%0.69%0.59%0.33%0.17%0.11%
Jul 202687.6%7.7%2.3%0.7%0.69%0.52%0.27%0.14%0.11%
Aug 202688.9%6.4%2.3%0.72%0.7%0.49%0.27%0.14%0.11%
Sep 202688%7.7%1.9%0.7%0.69%0.49%0.28%0.11%0.11%

How has the Framer and Unbounce comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Framer took it in May 2026.
  • Across the 12 months ending September 2026, Framer’s share of searches among landing page builders worldwide moved from 0.46% to 0.69%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Unbounce’s share of searches among landing page builders worldwide moved from 0.73% to 0.49%, and its estimated monthly branded searches moved from 28.4K to 15.5K.

How did search popularity change for landing page builders worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Framer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Unbounce worldwide fell 45.4% over 12 measured months, from 28.4K to 15.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Framer’s and Unbounce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Framer

1 branded search term

  • framer website

Unbounce

2 branded search terms

  • unbounce
  • unbounce landing page

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free