How popular isOptimizely in search?
In August 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 11 months. Optimizely holds 77.1% estimated Share of Search among personalisation platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Optimizely77.1%Algolia13.3%
Bloomreach4.6%
Coveo3.2%
Dynamic Yield1.4%- Sitecore0.4%
Follow Optimizely and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which personalisation platforms compete with Optimizely?
Share of Search by month for Optimizely, Algolia, Bloomreach, Coveo. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Algolia | Bloomreach | Coveo | Dynamic Yield | Sitecore |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 15.6% | 5.3% | 4.5% | 1.9% | 0.55% |
| Nov 2025 | 73.6% | 15.8% | 4.4% | 3.9% | 2% | 0.47% |
| Dec 2025 | 76.8% | 13.7% | 3.8% | 3.9% | 1.4% | 0.5% |
| Jan 2026 | 76.3% | 13.4% | 4.6% | 3.9% | 1.4% | 0.48% |
| Feb 2026 | 75.1% | 13.3% | 5.5% | 3.9% | 1.6% | 0.57% |
| Mar 2026 | 71.9% | 15.4% | 5.3% | 4.5% | 2.4% | 0.55% |
| Apr 2026 | 73.1% | 15.7% | 5.3% | 3.8% | 1.6% | 0.56% |
| May 2026 | 76% | 13.3% | 4.5% | 3.9% | 1.7% | 0.49% |
| Jun 2026 | 76.1% | 13.3% | 4.5% | 3.9% | 1.7% | 0.49% |
| Jul 2026 | 75.7% | 13.2% | 4.5% | 4.7% | 1.4% | 0.49% |
| Aug 2026 | 77.1% | 13.3% | 4.6% | 3.2% | 1.4% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.1% | 248K | +0.03% | +1.4 points | |
| 2, held 2nd | 13.3% | 42.9K | -1.2% | +0.1 points | |
| 3, moved from 4th to 3rd | 4.6% | 14.8K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.2% | 10.4K | -32.6% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.4% | 1.3K | -18.8% | -0.1 points |
77.1%
Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.4 points.
2.
13.3%
Held 2nd. 42.9K estimated branded searches, -1.2% vs prior month. Share +0.1 points.
4.6%
Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Coveo3.2%
Moved from 3rd to 4th. 10.4K estimated branded searches, -32.6% vs prior month. Share -1.5 points.
1.4%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Sitecore
0.4%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Optimizely and its closest rivals
How has branded search demand for Optimizely changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide increased from 72.1% to 77.1%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among personalisation platforms worldwide peaked at 77.1% in August 2026 and was lowest at 71.9% in March 2026.
How did search popularity change for personalisation platforms worldwide in August 2026?
6 changes
In August 2026, Optimizely gained estimated Share of Search among personalisation platforms worldwide, from 75.7% to 77.1%.
In August 2026, Coveo lost estimated Share of Search among personalisation platforms worldwide, from 4.7% to 3.2%.
In August 2026, Bloomreach rose from 4th to 3rd among personalisation platforms worldwide.
Estimated monthly branded searches for Dynamic Yield worldwide fell 33.2% over 11 measured months, from 6.7K to 4.4K in August 2026.
Estimated monthly branded searches for Sitecore worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Algolia worldwide fell 20.4% over 11 measured months, from 53.9K to 42.9K in August 2026.
Where does Optimizely compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Feature flag platforms | 1st of 6 | 50.2% | Show ranking |
| Experimentation platforms | 1st of 5 | 72.9% | Show ranking |
| Personalisation platforms | 1st of 6 | 77.1% | Shown above |
| A/B testing platforms | 1st of 5 | 82.4% | Show ranking |
| Content marketing platforms | 1st of 5 | 82.5% | Show ranking |
| Conversion rate optimisation tools | 1st of 5 | 83.9% | Show ranking |
| B2B website personalization platforms | 1st of 4 | 98.4% | Show ranking |
How is Optimizely measured?
Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
Do you work for Optimizely? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Optimizely your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.