Contently vs Optimizely:Which is more popular by branded search?
In August 2026, Optimizely had more branded searches than Contently among content marketing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Contently’s 8.2K, and held an 82.5% Share of Search versus Contently’s 2.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Contently or Optimizely?
Compare software for planning, producing, governing, and distributing brand content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimizely, Contently. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Skyword | Contently | StoryChief | Uberflip |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 11.4% | 4.1% | 1.1% | 0.34% |
| Nov 2025 | 87.2% | 8.3% | 3.5% | 0.74% | 0.32% |
| Dec 2025 | 87.2% | 8.3% | 3.5% | 0.63% | 0.32% |
| Jan 2026 | 88% | 8.2% | 2.9% | 0.62% | 0.26% |
| Feb 2026 | 86.9% | 8.6% | 3.5% | 0.7% | 0.32% |
| Mar 2026 | 85.4% | 9.9% | 3.4% | 0.89% | 0.31% |
| Apr 2026 | 87.1% | 8.4% | 3.5% | 0.71% | 0.26% |
| May 2026 | 87.3% | 8.3% | 3.5% | 0.61% | 0.27% |
| Jun 2026 | 89.8% | 5.7% | 3.6% | 0.61% | 0.27% |
| Jul 2026 | 89.2% | 7% | 2.9% | 0.61% | 0.27% |
| Aug 2026 | 82.5% | 14.1% | 2.7% | 0.46% | 0.24% |
| Sep 2026 | — | — | — | — | — |
How has the Contently and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Contently in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contently’s estimated Share of Search among content marketing platforms worldwide moved from 4.1% to 2.7%, and its estimated monthly branded searches moved from 12.2K to 8.2K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide moved from 83.1% to 82.5%, and its estimated monthly branded searches held steady at 248K.
How did search popularity change for content marketing platforms worldwide in August 2026?
2 changes
In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%.
Estimated monthly branded searches for Contently worldwide fell 33% over 11 measured months, from 12.2K to 8.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Contently’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contently
3 branded search terms
- contently
- contently content marketing
- contently.com
Optimizely
5 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
- optimizely.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.