Insider vs Optimizely:Which is more popular?
In September 2026, Optimizely had more branded searches than Insider among personalisation platforms worldwide. Optimizely had about 246,000 branded searches, while Insider had 170. Optimizely made up 71% of all personalisation platform searches we track, and Insider accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about personalisation platforms, Optimizely appeared in four of the five answers and Insider in three. Optimizely was mentioned before Insider in three out of four answers.
Who do people search for more?
Optimizely, about 1447 searches for every 1 for Insider
Who does AI mention more?
Optimizely, mentioned in 4 of 5 answers, Insider in 3
Who does AI recommend more?
Optimizely, named ahead of Insider in 3 of 4 answers
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Top personalisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Optimizely was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insider was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Optimizely was listed before Insider in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynamic Yield3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salesforce Personalization3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Target2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Algolia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personalisation platforms
5 answers
Asked ChatGPT
“Which personalisation platform should I use?”
Asked ChatGPT
“What are the best personalisation platforms?”
Asked ChatGPT
“What's the best personalisation platform for a retail team?”
Searched Google, AI Overview
“personalisation platform”
Searched Google, AI Overview
“website personalisation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Insider or Optimizely more popular in search?
This chart shows how often people search Google for Insider and Optimizely by name. Each line represents a brand's share of searches for all nine personalisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Optimizely, Insider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Algolia | Bloomreach | Sitecore | Coveo | Dynamic Yield | Adobe Target | Salesforce Personalization | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 13.4% | 4.9% | 7.3% | 4% | 1.8% | 1.8% | 0.24% | 0.11% |
| Nov 2025 | 68.9% | 13.9% | 4.1% | 6.2% | 3.4% | 1.9% | 1.2% | 0.25% | 0.11% |
| Dec 2025 | 72.8% | 12% | 3.6% | 5.4% | 3.6% | 1.3% | 1.1% | 0.17% | 0.12% |
| Jan 2026 | 72.2% | 11.9% | 4.3% | 5.3% | 3.6% | 1.3% | 1.1% | 0.21% | 0.09% |
| Feb 2026 | 70.1% | 11.5% | 5.2% | 6.3% | 3.5% | 1.5% | 1.5% | 0.25% | 0.09% |
| Mar 2026 | 67.3% | 13.5% | 5% | 6.1% | 4.1% | 2.2% | 1.5% | 0.24% | 0.11% |
| Apr 2026 | 68.6% | 13.8% | 5% | 6.2% | 3.4% | 1.5% | 1.2% | 0.2% | 0.09% |
| May 2026 | 72% | 11.9% | 4.3% | 5.3% | 3.6% | 1.6% | 1.1% | 0.21% | 0.06% |
| Jun 2026 | 71.2% | 11.7% | 4.3% | 6.4% | 3.5% | 1.6% | 1% | 0.21% | 0.08% |
| Jul 2026 | 71.7% | 11.8% | 4.3% | 5.3% | 4.3% | 1.3% | 1% | 0.21% | 0.06% |
| Aug 2026 | 72.7% | 12% | 4.4% | 5.4% | 2.9% | 1.3% | 1.1% | 0.21% | 0.05% |
| Sep 2026 | 71% | 11.7% | 5.2% | 5.2% | 4.3% | 1.3% | 1% | 0.21% | 0.05% |
How has the Insider and Optimizely comparison changed over the last 12 months?
3 findings
- Optimizely was ahead of Insider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insider’s share of searches among personalisation platforms worldwide moved from 0.11% to 0.05%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 12 months ending September 2026, Optimizely’s share of searches among personalisation platforms worldwide moved from 66.5% to 71%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for personalisation platforms worldwide in September 2026?
2 changes
In September 2026, Optimizely lost share of searches among personalisation platforms worldwide, from 72.7% to 71%.
Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Insider’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Insider
1 branded search term
- insider cdp
Optimizely
1 branded search term
- optimizely
Other head-to-heads among personalisation platforms
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