HubSpot vs Optimizely:Which is searched more?
In September 2026, HubSpot had more branded searches than Optimizely among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while Optimizely had 246,000. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and Optimizely accounted for 13%. These are worldwide searches for English-language branded terms.
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Is HubSpot or Optimizely more popular in search?
Compare tools that tailor B2B website experiences to visitor segments and target accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for HubSpot, Optimizely. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Optimizely | 6sense | Demandbase | Kameleoon | Personyze | Mutiny |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 12.6% | 6.9% | 0.78% | 0.28% | 0.02% | <0.01% |
| Nov 2025 | 77% | 15.1% | 6.8% | 0.76% | 0.33% | 0.02% | <0.01% |
| Dec 2025 | 73.6% | 17.5% | 7.8% | 0.72% | 0.26% | 0.01% | <0.01% |
| Jan 2026 | 78.3% | 15.3% | 5.6% | 0.63% | 0.22% | 0.01% | <0.01% |
| Feb 2026 | 78.1% | 15.3% | 5.6% | 0.77% | 0.27% | 0.02% | <0.01% |
| Mar 2026 | 80.5% | 12.8% | 5.7% | 0.78% | 0.23% | 0.02% | <0.01% |
| Apr 2026 | 80.5% | 12.9% | 5.8% | 0.64% | 0.23% | <0.01% | <0.01% |
| May 2026 | 77.1% | 15.1% | 6.7% | 0.75% | 0.27% | 0.01% | <0.01% |
| Jun 2026 | 81.1% | 13% | 4.8% | 0.79% | 0.29% | <0.01% | <0.01% |
| Jul 2026 | 77% | 15.2% | 6.8% | 0.75% | 0.27% | <0.01% | <0.01% |
| Aug 2026 | 77% | 15.2% | 6.8% | 0.76% | 0.22% | 0.01% | <0.01% |
| Sep 2026 | 80.4% | 13% | 5.8% | 0.64% | 0.23% | 0.01% | <0.01% |
How has the HubSpot and Optimizely comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Optimizely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HubSpot’s share of searches among B2B website personalization platforms worldwide moved from 79.4% to 80.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Optimizely’s share of searches among B2B website personalization platforms worldwide moved from 12.6% to 13%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for B2B website personalization platforms worldwide in September 2026?
2 changes
In September 2026, HubSpot gained share of searches among B2B website personalization platforms worldwide, from 77% to 80.4%.
In September 2026, Optimizely lost share of searches among B2B website personalization platforms worldwide, from 15.2% to 13%.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot
24 branded search terms
- crm hub spot
- crm software hubspot
- crm system hubspot
- crm systems hubspot
- hubspot
- hubspot app
- hubspot breeze
- hubspot cms
- hubspot commerce hub
- hubspot content hub
- hubspot crm system
- hubspot customer relationship management
- hubspot email marketing
- hubspot forms
- hubspot landing pages
- hubspot marketing
- hubspot marketing crm
- hubspot marketing hub
- hubspot operations hub
- hubspot sales
- hubspot sales hub
- hubspot sales software
- hubspot service hub
- sales crm hubspot
Optimizely
2 branded search terms
- optimizely
- optimizely personalization
Other head-to-heads among B2B website personalization platforms
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