Brandwave

Optimizely vs Salesforce Personalization:Which is more popular?

In September 2026, Optimizely had more branded searches than Salesforce Personalization among personalisation platforms worldwide. Optimizely had about 246,000 branded searches, while Salesforce Personalization had 720. Optimizely made up 71% of all personalisation platform searches we track, and Salesforce Personalization accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about personalisation platforms, Optimizely appeared in four of the five answers and Salesforce Personalization in three. Optimizely was mentioned before Salesforce Personalization in three out of four answers.

Among personalisation platforms worldwide in September 2026

Who do people search for more?

Optimizely, about 342 searches for every 1 for Salesforce Personalization

Optimizely 246K searchesSalesforce Personalization 720 searches

Who does AI mention more?

Optimizely, mentioned in 4 of 5 answers, Salesforce Personalization in 3

Optimizely in 4 of 5Salesforce Personalization in 3 of 5

Who does AI recommend more?

Optimizely, named ahead of Salesforce Personalization in 3 of 4 answers

Optimizely first in 3Salesforce Personalization first in 1

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Top personalisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optimizely was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salesforce Personalization was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Optimizely was listed before Salesforce Personalization in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimizely1st
  2. Bloomreach2nd
  3. Dynamic Yield3rd
  4. Adobe Target4th
  5. Insider5th
  6. Salesforce Personalization6th
  7. Algolia–
  8. Sitecore–
  9. Coveo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Optimizely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Yield3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce Personalization3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Target2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Algolia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coveo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about personalisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Optimizely or Salesforce Personalization more popular in search?

This chart shows how often people search Google for Optimizely and Salesforce Personalization by name. Each line represents a brand's share of searches for all nine personalisation platforms we track, month by month, from English-language searches worldwide.

Optimizely and Salesforce Personalization among personalisation platforms worldwide, by month

Share of searches by month for Optimizely, Salesforce Personalization. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyAlgoliaBloomreachSitecoreCoveoDynamic YieldAdobe TargetSalesforce PersonalizationInsider
Oct 202566.5%13.4%4.9%7.3%4%1.8%1.8%0.24%0.11%
Nov 202568.9%13.9%4.1%6.2%3.4%1.9%1.2%0.25%0.11%
Dec 202572.8%12%3.6%5.4%3.6%1.3%1.1%0.17%0.12%
Jan 202672.2%11.9%4.3%5.3%3.6%1.3%1.1%0.21%0.09%
Feb 202670.1%11.5%5.2%6.3%3.5%1.5%1.5%0.25%0.09%
Mar 202667.3%13.5%5%6.1%4.1%2.2%1.5%0.24%0.11%
Apr 202668.6%13.8%5%6.2%3.4%1.5%1.2%0.2%0.09%
May 202672%11.9%4.3%5.3%3.6%1.6%1.1%0.21%0.06%
Jun 202671.2%11.7%4.3%6.4%3.5%1.6%1%0.21%0.08%
Jul 202671.7%11.8%4.3%5.3%4.3%1.3%1%0.21%0.06%
Aug 202672.7%12%4.4%5.4%2.9%1.3%1.1%0.21%0.05%
Sep 202671%11.7%5.2%5.2%4.3%1.3%1%0.21%0.05%

How has the Optimizely and Salesforce Personalization comparison changed over the last 12 months?

3 findings

How did search popularity change for personalisation platforms worldwide in September 2026?

2 changes

  1. In September 2026, Optimizely lost share of searches among personalisation platforms worldwide, from 72.7% to 71%.

  2. Estimated monthly branded searches for Salesforce Personalization worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Optimizely’s and Salesforce Personalization’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimizely

1 branded search term

  • optimizely

Salesforce Personalization

1 branded search term

  • salesforce personalization

How the Brand Demand Index is measured

Other head-to-heads among personalisation platforms

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