Custify vs HubSpot:Which is more popular?
In September 2026, HubSpot had more branded searches than Custify among customer success platforms worldwide. HubSpot had about 1,900 branded searches, while Custify had 1,010. HubSpot made up 4.5% of all customer success platform searches we track, and Custify accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about customer success platforms, HubSpot appeared in four of the five answers and Custify in two. Custify and HubSpot were each mentioned first in two of the four answers.
Who do people search for more?
HubSpot, about 88% more searches than Custify
Who does AI mention more?
HubSpot, mentioned in 4 of 5 answers, Custify in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top customer success platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Custify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Custify and HubSpot were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about customer success platforms
5 answers
Asked ChatGPT
“Which customer success platform should I use?”
Asked ChatGPT
“What are the best customer success platforms?”
Asked ChatGPT
“What's the best customer success platform for customer retention management?”
Searched Google, AI Overview
“customer success management”
Searched Google, AI Overview
“customer success software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Custify or HubSpot more popular in search?
This chart shows how often people search Google for Custify and HubSpot by name. Each line represents a brand's share of searches for all eight customer success platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HubSpot, Custify. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Custify |
|---|---|---|
| Nov 2025 | 4.4% | 2.4% |
| Dec 2025 | 5.1% | 2.3% |
| Jan 2026 | 7.2% | 3.2% |
| Feb 2026 | 5.5% | 1.9% |
| Mar 2026 | 6.8% | 2.5% |
| Apr 2026 | 5.6% | 2% |
| May 2026 | 5.2% | 2.2% |
| Jun 2026 | 5.3% | 1.8% |
| Jul 2026 | 7.6% | 2.6% |
| Aug 2026 | 4% | 2.1% |
| Sep 2026 | 4.5% | 2.4% |
| Oct 2026 | — | — |
HubSpot sells other things too, so only its searches that name this product count here, like “hubspot service hub”.
How has branded search for Custify and HubSpot changed worldwide over the last 12 months?
3 findings
- HubSpot was ahead of Custify in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Custify’s share of searches among customer success platforms worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending September 2026, HubSpot’s share of searches among customer success platforms worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for customer success platforms worldwide in September 2026?
2 changes
In September 2026, HubSpot gained share of searches among customer success platforms worldwide, from 4% to 4.5%.
Estimated monthly branded searches for Custify worldwide fell 37.3% over 11 measured months, from 1.6K to 1K in September 2026.
How are Custify’s and HubSpot’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Custify’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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