Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 41.2% increase from 11 months earlier. These searches made up 4.5% of all global customer success platform searches, placing HubSpot sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer success platforms, HubSpot appeared in four of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

HubSpot is the sixth most searched of 8 competitors and the sixth most recommended in the AI answers we collected.

  1. GainsightShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. PlanhatShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. VitallyShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. TotangoShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. HubSpotShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

+3 more

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Top customer success platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HubSpot is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gainsight1st
  2. ChurnZero2nd
  3. Vitally3rd
  4. Planhat4th
  5. ClientSuccess5th
  6. HubSpot6th
  7. Totango7th
  8. Custify7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gainsight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planhat4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitally4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ChurnZero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClientSuccess4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Totango2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Custify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about customer success platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for HubSpot compared with other customer success platforms worldwide?

HubSpot against customer success platforms worldwide, by month

Share of searches by month for Gainsight, Planhat, Vitally, Totango, ChurnZero, HubSpot, ClientSuccess, Custify. The figures are in the table below the chart.

View monthly share of searches table
MonthGainsightPlanhatVitallyTotangoChurnZeroHubSpotClientSuccessCustify
Nov 202549.8%15%12.4%5.4%8.1%4.4%2.5%2.4%
Dec 202539.4%14.4%21.6%6.4%7.8%5.1%2.9%2.3%
Jan 202636.4%20%11.1%7.2%10.9%7.2%3.9%3.2%
Feb 202628.1%18.9%23.3%8.3%10.3%5.5%3.7%1.9%
Mar 202628%23%18.9%6.8%10.2%6.8%3.9%2.5%
Apr 202628.7%19.3%23.7%7%10.5%5.6%3.2%2%
May 202626%21.3%26.1%6.2%9.5%5.2%3.5%2.2%
Jun 202640.4%18.1%18.2%5.3%8%5.3%3%1.8%
Jul 202638.7%21.3%7.7%6.3%11.5%7.6%4.3%2.6%
Aug 202638.1%17.1%21%5%9.3%4%3.4%2.1%
Sep 202628.7%23.5%15.7%12.8%8.6%4.5%3.9%2.4%
Oct 2026————————

  1. 1.Gainsight

    28.7%

    Held 1st. 12.1K estimated branded searches, -33.1% vs prior month. Share -9.4 points.

  2. 2.Planhat

    23.5%

    Moved from 3rd to 2nd. 9.9K estimated branded searches, +22.4% vs prior month. Share +6.5 points.

  3. 3.Vitally

    15.7%

    Moved from 2nd to 3rd. 6.6K estimated branded searches, -33.5% vs prior month. Share -5.3 points.

  4. 4.Totango

    12.8%

    Moved from 5th to 4th. 5.4K estimated branded searches, +125% vs prior month. Share +7.7 points.

  5. 5.ChurnZero

    8.6%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  6. 6.HubSpot

    4.5%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.ClientSuccess

    3.9%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Custify

    2.4%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.

HubSpot sells other things too, so only its searches that name this product count here, like “hubspot service hub”.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

73 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.3M to 1.9M.
  • Across the 11 months ending September 2026, HubSpot’s share of searches among customer success platforms worldwide peaked at 7.6% in July 2026 and was lowest at 4% in August 2026.

How did search popularity change for customer success platforms worldwide in September 2026?

6 changes

  1. In September 2026, Planhat overtook Vitally to rank 2nd among customer success platforms worldwide, with 23.5% of the searches.

  2. In September 2026, Totango overtook ChurnZero to rank 4th among customer success platforms worldwide, with 12.8% of the searches.

  3. In September 2026, HubSpot gained share of searches among customer success platforms worldwide, from 4% to 4.5%.

  4. In September 2026, Gainsight lost share of searches among customer success platforms worldwide, from 38.1% to 28.7%.

  5. In September 2026, Vitally lost share of searches among customer success platforms worldwide, from 21% to 15.7%.

  6. In September 2026, ChurnZero lost share of searches among customer success platforms worldwide, from 9.3% to 8.6%.

How are HubSpot’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot abm
  • hubspot account based marketing
  • hubspot analytics
  • hubspot app
  • hubspot attribution
  • hubspot breeze
  • hubspot campaigns
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer portal
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot knowledge base
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot reporting
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart content

1–40 of 44

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked by how often people search for it in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms3rd of 98.2%Show ranking
Campaign management platforms8th of 80.01%Show ranking
Marketing automation platforms4th of 70.73%Show ranking
Marketing analytics platforms11th of 120.08%Show ranking
Content marketing platforms7th of 80.1%Show ranking
Cold email and sales engagement platforms8th of 90.39%Show ranking
B2B website personalization platforms5th of 70.13%Show ranking
Sales engagement platforms5th of 60.56%Show ranking
Account-based marketing platforms9th of 90.2%Show ranking
Sales forecasting platforms6th of 91.9%Show ranking
Customer success platforms6th of 84.5%Shown above
Self service portals3rd of 614%Show ranking
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