Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 41.2% increase from 11 months earlier. These searches made up 0.39% of all global cold email and sales engagement platform searches, placing HubSpot eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about cold email and sales engagement platforms, HubSpot appeared in all answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

HubSpot is the eighth most searched of 9 competitors and the fourth most recommended in the AI answers we collected.

  1. ApolloShare of searches 64.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. lemlistShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. SmartleadShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. InstantlyShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. HubSpotShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top cold email and sales engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. HubSpot is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outreach1st
  2. Apollo2nd
  3. Salesloft3rd
  4. HubSpot4th
  5. Reply.io5th
  6. Instantly6th
  7. lemlist7th
  8. Smartlead–
  9. Woodpecker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesloft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reply.io4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instantly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • lemlist1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartlead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodpecker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold email and sales engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for HubSpot compared with other cold email and sales engagement platforms worldwide?

HubSpot against cold email and sales engagement platforms worldwide, by month

Share of searches by month for Apollo, lemlist, Smartlead, Instantly, Salesloft, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthApollolemlistSmartleadInstantlySalesloftReply.ioOutreachHubSpotWoodpecker
Nov 202551.6%22.1%7.7%8.3%8.1%0.71%0.58%0.59%0.39%
Dec 202553.5%18.7%8.2%8.5%8.4%0.89%0.68%0.74%0.41%
Jan 202653.7%18.8%8%8.6%8.4%0.73%0.71%0.73%0.44%
Feb 202651.4%22%7.9%8.2%8.1%0.7%0.68%0.7%0.4%
Mar 202659.3%17.1%7.3%7.8%6.3%0.68%0.64%0.55%0.32%
Apr 202663.8%15.2%6.5%6.9%5.6%0.49%0.72%0.49%0.27%
May 202662.2%14.7%7.6%8.2%5.4%0.57%0.57%0.48%0.3%
Jun 202658.5%16.8%8.7%7.6%6.2%0.66%0.59%0.54%0.48%
Jul 202658.5%16.8%8.7%7.6%6.2%0.81%0.56%0.43%0.38%
Aug 202663.5%10%9.4%8.3%6.7%0.71%0.61%0.47%0.32%
Sep 202664.7%10.2%9.4%6.9%6.8%0.6%0.51%0.39%0.32%
Oct 2026—————————

  1. 1.Apollo

    64.7%

    Held 1st. 315K estimated branded searches, +21.5% vs prior month. Share +1.2 points.

  2. 2.lemlist

    10.2%

    Held 2nd. 49.7K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  3. 3.Smartlead

    9.4%

    Held 3rd. 45.9K estimated branded searches, +19.2% vs prior month. Share 0 points.

  4. 4.Instantly

    6.9%

    Held 4th. 33.8K estimated branded searches, +0.15% vs prior month. Share -1.3 points.

  5. 5.Salesloft

    6.8%

    Held 5th. 33.3K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  6. 6.Reply.io

    0.6%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Outreach

    0.51%

    Held 7th. 2.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.HubSpot

    0.39%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Woodpecker

    0.32%

    Held 9th. 1.6K estimated branded searches, +19.1% vs prior month. Share 0 points.

HubSpot sells other things too, so only its searches that name this product count here, like “hubspot sales hub”.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

73 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.3M to 1.9M.
  • Across the 11 months ending September 2026, HubSpot fell from 7th to 8th among cold email and sales engagement platforms worldwide.

How did search popularity change for cold email and sales engagement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among cold email and sales engagement platforms worldwide, from 63.5% to 64.7%.

  2. In September 2026, Instantly lost share of searches among cold email and sales engagement platforms worldwide, from 8.3% to 6.9%.

  3. Salesloft’s share of searches among cold email and sales engagement platforms worldwide has gained ground for 3 months in a row, from 6.2% to 6.8% in September 2026.

  4. Estimated monthly branded searches for Smartlead worldwide rose 45.7% over 11 measured months, from 31.5K to 45.9K in September 2026.

  5. Estimated monthly branded searches for lemlist worldwide fell 45.1% over 11 measured months, from 90.6K to 49.7K in September 2026.

  6. Estimated monthly branded searches for HubSpot worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in September 2026.

How are HubSpot’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot abm
  • hubspot account based marketing
  • hubspot analytics
  • hubspot app
  • hubspot attribution
  • hubspot breeze
  • hubspot campaigns
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer portal
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot knowledge base
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot reporting
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart content

1–40 of 44

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked by how often people search for it in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms3rd of 98.2%Show ranking
Campaign management platforms8th of 80.01%Show ranking
Marketing automation platforms4th of 70.73%Show ranking
Marketing analytics platforms11th of 120.08%Show ranking
Content marketing platforms7th of 80.1%Show ranking
Cold email and sales engagement platforms8th of 90.39%Shown above
B2B website personalization platforms5th of 70.13%Show ranking
Sales engagement platforms5th of 60.56%Show ranking
Account-based marketing platforms9th of 90.2%Show ranking
Sales forecasting platforms6th of 91.9%Show ranking
Customer success platforms6th of 84.5%Show ranking
Self service portals3rd of 614%Show ranking
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