Brandwave

HubSpot vs Woodpecker:Which is more popular?

In September 2026, HubSpot had more branded searches than Woodpecker among cold email and sales engagement platforms worldwide. HubSpot had about 1,900 branded searches, while Woodpecker had 1,560. HubSpot made up 0.39% of all cold email and sales engagement platform searches we track, and Woodpecker accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about cold email and sales engagement platforms, HubSpot appeared in all five answers and Woodpecker in none.

Among cold email and sales engagement platforms worldwide in September 2026

Who do people search for more?

HubSpot, about 22% more searches than Woodpecker

HubSpot 1.9K searchesWoodpecker 1.6K searches

Who does AI mention more?

HubSpot, mentioned in every answer we collected

HubSpot in 5 of 5Woodpecker in 0 of 5

Who does AI recommend more?

HubSpot, the only one of the two named

HubSpot first in 5Woodpecker never named

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Top cold email and sales engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. Woodpecker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Woodpecker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woodpecker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold email and sales engagement platforms

5 answers

  • Asked ChatGPT

    “Which sales engagement platform should I use?”

    1. 4HubSpot

  • Asked ChatGPT

    “What are the best sales engagement platforms?”

    1. 4HubSpot

  • Asked ChatGPT

    “What's the best sales engagement platform for an outbound sales team?”

    1. 4HubSpot

  • Searched Google, AI Overview

    “sales engagement platforms”

    1. 5HubSpot

  • Searched Google, AI Overview

    “sales engagement software”

    1. 1HubSpot

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HubSpot or Woodpecker more popular in search?

This chart shows how often people search Google for HubSpot and Woodpecker by name. Each line represents a brand's share of searches for all nine cold email and sales engagement platforms we track, month by month, from English-language searches worldwide.

HubSpot and Woodpecker among cold email and sales engagement platforms worldwide, by month

Share of searches by month for HubSpot, Woodpecker. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotWoodpecker
Nov 20250.59%0.39%
Dec 20250.74%0.41%
Jan 20260.73%0.44%
Feb 20260.7%0.4%
Mar 20260.55%0.32%
Apr 20260.49%0.27%
May 20260.48%0.3%
Jun 20260.54%0.48%
Jul 20260.43%0.38%
Aug 20260.47%0.32%
Sep 20260.39%0.32%
Oct 2026——

HubSpot sells other things too, so only its searches that name this product count here, like “hubspot sales hub”.

How has branded search for HubSpot and Woodpecker changed worldwide over the last 12 months?

3 findings

How did search popularity change for cold email and sales engagement platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for HubSpot worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in September 2026.

How are HubSpot’s and Woodpecker’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using HubSpot’s and Woodpecker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

1 branded search term

  • hubspot sales hub

Woodpecker

6 branded search terms

  • woodpecker co
  • woodpecker cold email
  • woodpecker email
  • woodpecker email marketing
  • woodpecker mailing
  • woodpecker.co

How the Brand Demand Index is measured

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