Brandwave

Cold email and sales engagement platforms:Which brands are most popular in search?

In August 2026, Apollo.io was the most searched among cold email and sales engagement platforms worldwide, with an estimated 272K branded searches and 64.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo.io64.2%
  2. lemlist10%
  3. Smartlead9.4%
  4. Instantly8.1%
  5. Salesloft6.5%
  6. Reply.io0.71%
  7. Outreach0.65%
  8. Woodpecker0.31%

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Share of SearchLeaderboard

Compare cold email, prospecting, and sales engagement software used by outbound sales teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cold email and sales engagement platforms worldwide, by month

Share of Search by month for Apollo.io, lemlist, Smartlead, Instantly, Salesloft. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.iolemlistSmartleadInstantlySalesloftReply.ioOutreachWoodpecker
Oct 202547.5%23.1%8.1%8.7%10.3%0.95%0.86%0.41%
Nov 202552.7%21.8%7.7%8.2%7.9%0.72%0.64%0.38%
Dec 202554.7%18.4%8.2%8.4%8.2%0.91%0.79%0.39%
Jan 202654.9%18.5%8%8.4%8.2%0.75%0.78%0.42%
Feb 202652.7%21.6%7.9%8.1%7.9%0.71%0.78%0.39%
Mar 202660.3%16.9%7.2%7.7%6.1%0.7%0.78%0.31%
Apr 202664.4%15.1%6.6%6.9%5.5%0.5%0.79%0.26%
May 202662.8%14.6%7.6%8.1%5.3%0.62%0.65%0.29%
Jun 202659.2%16.7%8.7%7.6%6%0.67%0.64%0.46%
Jul 202659.2%16.7%8.7%7.6%6%0.81%0.61%0.36%
Aug 202664.2%10%9.4%8.1%6.5%0.71%0.65%0.31%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Apollo.io

    64.2%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +5 points

  2. 2.lemlist

    10%

    held 2nd · 42.6K estimated branded searches · -44.6% vs prior month · -6.6 points

  3. 3.Smartlead

    9.4%

    held 3rd · 40K estimated branded searches · -0.57% vs prior month · +0.7 points

  4. 4.Instantly

    8.1%

    held 4th · 34.4K estimated branded searches · -1.8% vs prior month · +0.5 points

  5. 5.Salesloft

    6.5%

    held 5th · 27.7K estimated branded searches · -0.14% vs prior month · +0.5 points

  6. 6.Reply.io

    0.71%

    held 6th · 3K estimated branded searches · -19.5% vs prior month · -0.1 points

  7. 7.Outreach

    0.65%

    held 7th · 2.8K estimated branded searches · -2.8% vs prior month · 0 points

  8. 8.Woodpecker

    0.31%

    held 8th · 1.3K estimated branded searches · -21.6% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among cold email and sales engagement platforms worldwide?

In August 2026, Apollo.io was the most searched among cold email and sales engagement platforms worldwide, with an estimated 272K branded searches and 64.2% estimated Share of Search within this set. lemlist is in 2nd place, 54.2 percentage points behind at 10% Share of Search.

Global cold email and sales engagement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Apollo.io47.5% → 64.2%64.4%Apr 202647.5%Oct 20251st
lemlist23.1% → 10%23.1%Oct 202510%Aug 20262nd
Smartlead8.1% → 9.4%9.4%Aug 20266.6%Apr 20265th → 3rd
Instantly8.7% → 8.1%8.7%Oct 20256.9%Apr 20264th
Salesloft10.3% → 6.5%10.3%Oct 20255.3%May 20263rd → 5th
Reply.io0.95% → 0.71%0.95%Oct 20250.5%Apr 20266th
Outreach0.86% → 0.65%0.86%Oct 20250.61%Jul 20267th
Woodpecker0.41% → 0.31%0.46%Jun 20260.26%Apr 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide increased from 47.5% to 64.2%.
  • Across the 11 months ending August 2026, lemlist’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 23.1% to 10%.
  • Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide increased from 8.1% to 9.4%.
  • Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 8.7% to 8.1%.
  • Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 10.3% to 6.5%.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 64.4% in April 2026 and was lowest at 47.5% in October 2025.
  • Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 9.4% in August 2026 and was lowest at 6.6% in April 2026.
  • Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 8.7% in October 2025 and was lowest at 6.9% in April 2026.
  • Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 10.3% in October 2025 and was lowest at 5.3% in May 2026.
  • Across the 11 months ending August 2026, Smartlead rose from 5th to 3rd among cold email and sales engagement platforms worldwide.
  • Across the 11 months ending August 2026, Salesloft fell from 3rd to 5th among cold email and sales engagement platforms worldwide.
  • Across the 11 months ending August 2026, Reply.io, Outreach and Woodpecker held steady: their estimated Share of Search among cold email and sales engagement platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.

  2. In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%.

  3. In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%.

  4. In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%.

  5. In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%.

  6. Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

  7. Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.

  8. Estimated monthly branded searches for Woodpecker worldwide fell 20.1% over 11 measured months, from 1.6K to 1.3K in August 2026.

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