Brandwave

How popular isSmartlead in search?

In August 2026, there were an estimated 40K branded searches for Smartlead worldwide which is up 22.6% over the last 11 months. Smartlead holds 6% estimated Share of Search among cold email and sales engagement platforms worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo77.4%
  2. lemlist6.4%
  3. Smartlead6%
  4. Instantly5.1%
  5. Salesloft4.1%
  6. Reply.io0.45%
  7. Outreach0.41%
  8. Woodpecker0.2%
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Which cold email and sales engagement platforms compete with Smartlead?

Smartlead against cold email and sales engagement platforms worldwide, by month

Share of Search by month for Apollo, lemlist, Smartlead, Instantly, Salesloft. The figures are in the table below the chart.

View monthly share of search table
MonthApollolemlistSmartleadInstantlySalesloftReply.ioOutreachWoodpecker
Oct 202562.8%16.4%5.8%6.2%7.3%0.67%0.61%0.29%
Nov 202567.9%14.8%5.2%5.5%5.4%0.49%0.43%0.26%
Dec 202569.5%12.4%5.5%5.7%5.5%0.61%0.53%0.26%
Jan 202669.7%12.4%5.4%5.7%5.5%0.51%0.53%0.28%
Feb 202667.8%14.7%5.4%5.5%5.4%0.49%0.53%0.26%
Mar 202674.3%10.9%4.7%5%4%0.45%0.5%0.2%
Apr 202677.8%9.4%4.1%4.3%3.4%0.31%0.49%0.16%
May 202676.4%9.3%4.9%5.1%3.4%0.39%0.41%0.18%
Jun 202673.4%10.9%5.7%4.9%3.9%0.43%0.41%0.3%
Jul 202673.4%10.9%5.7%5%3.9%0.53%0.4%0.24%
Aug 202677.4%6.4%6%5.1%4.1%0.45%0.41%0.2%
Sep 2026————————

  1. 1.Apollo

    77.4%

    Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4 points.

  2. 2.lemlist

    6.4%

    Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.5 points.

  3. 3.Smartlead

    6%

    Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.

  4. 4.Instantly

    5.1%

    Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.

  5. 5.Salesloft

    4.1%

    Held 5th. 27.7K estimated branded searches, -0.14% vs prior month. Share +0.2 points.

  6. 6.Reply.io

    0.45%

    Held 6th. 3K estimated branded searches, -19.5% vs prior month. Share -0.1 points.

  7. 7.Outreach

    0.41%

    Held 7th. 2.8K estimated branded searches, -2.8% vs prior month. Share 0 points.

  8. 8.Woodpecker

    0.2%

    Held 8th. 1.3K estimated branded searches, -21.6% vs prior month. Share 0 points.

Compare search popularity between Smartlead and its closest rivals

How has branded search demand for Smartlead changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smartlead worldwide rose from 32.6K to 40K.
  • Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 6% in August 2026 and was lowest at 4.1% in April 2026.
  • Across the 11 months ending August 2026, Smartlead rose from 5th to 3rd among cold email and sales engagement platforms worldwide.

How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

  1. In August 2026, Apollo gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 73.4% to 77.4%.

  2. In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 10.9% to 6.4%.

  3. Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.

  4. Estimated monthly branded searches for Salesloft worldwide fell 33% over 11 measured months, from 41.3K to 27.7K in August 2026.

  5. Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

  6. Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.

Where does Smartlead compete?

Smartlead is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cold email and sales engagement platforms3rd of 86%Shown above
Sales prospecting platforms3rd of 56.3%Show ranking
AI lead generation tools3rd of 56.3%Show ranking

How is Smartlead measured?

Brandwave collects information about searches that people make online using Smartlead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • Smartlead
  • smartlead ai
  • smartlead ai pricing
  • smartlead pricing
  • smartlead.ai

Do you work for Smartlead? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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