Smartlead vs Warmy:Which is searched more?
In September 2026, Smartlead had more branded searches than Warmy among email warmup tools worldwide. Smartlead had about 40,500 branded searches, while Warmy had 6,600. Smartlead made up 64.7% of all email warmup tool searches we track, and Warmy accounted for 10.6%. These are worldwide searches for English-language branded terms.
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Is Smartlead or Warmy more popular in search?
Compare the tools used to warm up sending domains. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Smartlead, Warmy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartlead | Warmy | MailReach | Warmup Inbox | Lemwarm | Warmbox | Instantly |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 15.7% | 8.5% | 5.6% | 10.5% | 5.6% | 1.6% |
| Nov 2025 | 46.1% | 25.2% | 7.5% | 4.9% | 7.5% | 7.5% | 1.3% |
| Dec 2025 | 31.6% | 47.1% | 6.3% | 5.1% | 6.3% | 2.7% | 0.88% |
| Jan 2026 | 48.6% | 21.7% | 7.9% | 6.5% | 9.7% | 4.3% | 1.4% |
| Feb 2026 | 48.3% | 21.6% | 9.6% | 5.2% | 9.6% | 4.3% | 1.4% |
| Mar 2026 | 56.2% | 13.7% | 9.2% | 6.1% | 9.2% | 4.1% | 1.6% |
| Apr 2026 | 57.4% | 11.5% | 11.5% | 6.2% | 7.6% | 4.2% | 1.6% |
| May 2026 | 60.2% | 12% | 9.8% | 5.3% | 8% | 3.5% | 1.2% |
| Jun 2026 | 61.7% | 10.1% | 10.1% | 6.7% | 6.7% | 3.5% | 1.3% |
| Jul 2026 | 62.5% | 10.2% | 10.2% | 6.8% | 5.5% | 3.6% | 1.2% |
| Aug 2026 | 61.1% | 10% | 10% | 8.1% | 5.4% | 4.4% | 1.1% |
| Sep 2026 | 64.7% | 10.6% | 8.6% | 5.8% | 4.6% | 4.6% | 1% |
How has the Smartlead and Warmy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Warmy took it in December 2025, Smartlead took it in January 2026.
- Across the 12 months ending September 2026, Smartlead’s share of searches among email warmup tools worldwide moved from 52.5% to 64.7%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Warmy’s share of searches among email warmup tools worldwide moved from 15.7% to 10.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for email warmup tools worldwide in September 2026?
2 changes
In September 2026, Warmy overtook MailReach to rank 2nd among email warmup tools worldwide, with 10.6% of the searches.
In September 2026, Smartlead gained share of searches among email warmup tools worldwide, from 61.1% to 64.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Smartlead’s and Warmy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email warmup tools
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