How popular isSmartlead in search?
In August 2026, there were an estimated 40K branded searches for Smartlead worldwide which is up 22.6% over the last 11 months. Smartlead holds 9.4% estimated Share of Search among cold email and sales engagement platforms worldwide and is ranked 3rd of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Smartlead and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cold email and sales engagement platforms compete with Smartlead?
Share of Search by month for Apollo.io, lemlist, Smartlead, Instantly, Salesloft. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo.io | lemlist | Smartlead | Instantly | Salesloft | Reply.io | Outreach | Woodpecker |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 23.1% | 8.1% | 8.7% | 10.3% | 0.95% | 0.86% | 0.41% |
| Nov 2025 | 52.7% | 21.8% | 7.7% | 8.2% | 7.9% | 0.72% | 0.64% | 0.38% |
| Dec 2025 | 54.7% | 18.4% | 8.2% | 8.4% | 8.2% | 0.91% | 0.79% | 0.39% |
| Jan 2026 | 54.9% | 18.5% | 8% | 8.4% | 8.2% | 0.75% | 0.78% | 0.42% |
| Feb 2026 | 52.7% | 21.6% | 7.9% | 8.1% | 7.9% | 0.71% | 0.78% | 0.39% |
| Mar 2026 | 60.3% | 16.9% | 7.2% | 7.7% | 6.1% | 0.7% | 0.78% | 0.31% |
| Apr 2026 | 64.4% | 15.1% | 6.6% | 6.9% | 5.5% | 0.5% | 0.79% | 0.26% |
| May 2026 | 62.8% | 14.6% | 7.6% | 8.1% | 5.3% | 0.62% | 0.65% | 0.29% |
| Jun 2026 | 59.2% | 16.7% | 8.7% | 7.6% | 6% | 0.67% | 0.64% | 0.46% |
| Jul 2026 | 59.2% | 16.7% | 8.7% | 7.6% | 6% | 0.81% | 0.61% | 0.36% |
| Aug 2026 | 64.2% | 10% | 9.4% | 8.1% | 6.5% | 0.71% | 0.65% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 272K | -0.19% | +5 points | |
| 2, held 2nd | 10% | 42.6K | -44.6% | -6.6 points | |
| 3, held 3rd | 9.4% | 40K | -0.57% | +0.7 points | |
| 4, held 4th | 8.1% | 34.4K | -1.8% | +0.5 points | |
| 5, held 5th | 6.5% | 27.7K | -0.14% | +0.5 points | |
| 6, held 6th | 0.71% | 3K | -19.5% | -0.1 points | |
| 7, held 7th | 0.65% | 2.8K | -2.8% | 0 points | |
| 8, held 8th | 0.31% | 1.3K | -21.6% | -0.1 points |
64.2%
held 1st · 272K estimated branded searches · -0.19% vs prior month · +5 points
2.
lemlist
10%
held 2nd · 42.6K estimated branded searches · -44.6% vs prior month · -6.6 points
9.4%
held 3rd · 40K estimated branded searches · -0.57% vs prior month · +0.7 points
8.1%
held 4th · 34.4K estimated branded searches · -1.8% vs prior month · +0.5 points
6.5%
held 5th · 27.7K estimated branded searches · -0.14% vs prior month · +0.5 points
6.
Reply.io0.71%
held 6th · 3K estimated branded searches · -19.5% vs prior month · -0.1 points
7.
Outreach0.65%
held 7th · 2.8K estimated branded searches · -2.8% vs prior month · 0 points
0.31%
held 8th · 1.3K estimated branded searches · -21.6% vs prior month · -0.1 points
Compare search popularity between Smartlead and its closest rivals
How has branded search demand for Smartlead changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smartlead worldwide rose from 32.6K to 40K.
- Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide increased from 8.1% to 9.4%.
- Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 9.4% in August 2026 and was lowest at 6.6% in April 2026.
- Across the 11 months ending August 2026, Smartlead rose from 5th to 3rd among cold email and sales engagement platforms worldwide.
How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?
6 changes
In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.
In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%.
In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%.
In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%.
In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%.
Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.
How is Smartlead measured?
Brandwave collects information about searches that people make online using Smartlead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- Smartlead
- smartlead ai
- smartlead ai pricing
- smartlead pricing
- smartlead.ai
Do you work for Smartlead? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Smartlead your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.