Brandwave

Lemwarm vs Smartlead:Which is more popular?

In September 2026, Smartlead had more branded searches than Lemwarm among email warmup tools worldwide. Smartlead had about 40,500 branded searches, while Lemwarm had 2,900. Smartlead made up 64.7% of all email warmup tool searches we track, and Lemwarm accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about email warmup tools, Lemwarm appeared in four of the five answers and Smartlead in three. Lemwarm and Smartlead were each mentioned first in two of the four answers.

Among email warmup tools worldwide in September 2026

Who do people search for more?

Smartlead, about 14 searches for every 1 for Lemwarm

Smartlead 40.5K searchesLemwarm 2.9K searches

Who does AI mention more?

Lemwarm, mentioned in 4 of 5 answers, Smartlead in 3

Lemwarm in 4 of 5Smartlead in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lemwarm first in 2Smartlead first in 2

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Top email warmup tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lemwarm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smartlead was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lemwarm and Smartlead were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instantly1st
  2. MailReach2nd
  3. Warmup Inbox3rd
  4. Lemwarm4th
  5. Smartlead5th
  6. Warmy6th
  7. Warmbox7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lemwarm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instantly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartlead3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MailReach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Warmup Inbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warmy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warmbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email warmup tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lemwarm or Smartlead more popular in search?

This chart shows how often people search Google for Lemwarm and Smartlead by name. Each line represents a brand's share of searches for all seven email warmup tools we track, month by month, from English-language searches worldwide.

Lemwarm and Smartlead among email warmup tools worldwide, by month

Share of searches by month for Smartlead, Lemwarm. The figures are in the table below the chart.

View monthly share of searches table
MonthSmartleadWarmyMailReachWarmup InboxLemwarmWarmboxInstantly
Oct 202552.5%15.7%8.5%5.6%10.5%5.6%1.6%
Nov 202546.1%25.2%7.5%4.9%7.5%7.5%1.3%
Dec 202531.6%47.1%6.3%5.1%6.3%2.7%0.88%
Jan 202648.6%21.7%7.9%6.5%9.7%4.3%1.4%
Feb 202648.3%21.6%9.6%5.2%9.6%4.3%1.4%
Mar 202656.2%13.7%9.2%6.1%9.2%4.1%1.6%
Apr 202657.4%11.5%11.5%6.2%7.6%4.2%1.6%
May 202660.2%12%9.8%5.3%8%3.5%1.2%
Jun 202661.7%10.1%10.1%6.7%6.7%3.5%1.3%
Jul 202662.5%10.2%10.2%6.8%5.5%3.6%1.2%
Aug 202661.1%10%10%8.1%5.4%4.4%1.1%
Sep 202664.7%10.6%8.6%5.8%4.6%4.6%1%

How has the Lemwarm and Smartlead comparison changed over the last 12 months?

3 findings
  • Smartlead was ahead of Lemwarm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lemwarm’s share of searches among email warmup tools worldwide moved from 10.5% to 4.6%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
  • Across the 12 months ending September 2026, Smartlead’s share of searches among email warmup tools worldwide moved from 52.5% to 64.7%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

How did search popularity change for email warmup tools worldwide in September 2026?

2 changes
  1. In September 2026, Smartlead gained share of searches among email warmup tools worldwide, from 61.1% to 64.7%.

  2. In September 2026, Lemwarm lost share of searches among email warmup tools worldwide, from 5.4% to 4.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lemwarm’s and Smartlead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lemwarm

1 branded search term

  • lemwarm

Smartlead

2 branded search terms

  • Smartlead
  • smartlead.ai

How the Brand Demand Index is measured

Other head-to-heads among email warmup tools

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