How popular isApollo in search?
In August 2026, there were an estimated 518K branded searches for Apollo worldwide which is up 45.8% over the last 11 months. Apollo holds 81.2% estimated Share of Search among sales prospecting platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sales prospecting platforms compete with Apollo?
Share of Search by month for Apollo, lemlist, Smartlead, Instantly. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | lemlist | Smartlead | Instantly | Reply.io |
|---|---|---|---|---|---|
| Oct 2025 | 68.4% | 17.8% | 6.3% | 6.7% | 0.73% |
| Nov 2025 | 72.3% | 15.7% | 5.5% | 5.9% | 0.52% |
| Dec 2025 | 74.2% | 13.2% | 5.9% | 6.1% | 0.65% |
| Jan 2026 | 74.4% | 13.3% | 5.7% | 6% | 0.54% |
| Feb 2026 | 72.2% | 15.6% | 5.8% | 5.9% | 0.52% |
| Mar 2026 | 77.9% | 11.5% | 4.9% | 5.2% | 0.47% |
| Apr 2026 | 81.1% | 9.8% | 4.3% | 4.5% | 0.33% |
| May 2026 | 79.6% | 9.6% | 5.1% | 5.3% | 0.41% |
| Jun 2026 | 77% | 11.4% | 6% | 5.2% | 0.46% |
| Jul 2026 | 76.9% | 11.4% | 6% | 5.2% | 0.55% |
| Aug 2026 | 81.2% | 6.7% | 6.3% | 5.4% | 0.47% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.2% | 518K | -0.1% | +4.3 points | |
| 2, held 2nd | 6.7% | 42.6K | -44.6% | -4.7 points | |
| 3, held 3rd | 6.3% | 40K | -0.57% | +0.3 points | |
| 4, held 4th | 5.4% | 34.4K | -1.8% | +0.2 points | |
| 5, held 5th | 0.47% | 3K | -19.5% | -0.1 points |
1.
Apollo81.2%
Held 1st. 518K estimated branded searches, -0.1% vs prior month. Share +4.3 points.
2.
lemlist
6.7%
Held 2nd. 42.6K estimated branded searches, -44.6% vs prior month. Share -4.7 points.
6.3%
Held 3rd. 40K estimated branded searches, -0.57% vs prior month. Share +0.3 points.
5.4%
Held 4th. 34.4K estimated branded searches, -1.8% vs prior month. Share +0.2 points.
5.
Reply.io0.47%
Held 5th. 3K estimated branded searches, -19.5% vs prior month. Share -0.1 points.
Compare search popularity between Apollo and its closest rivals
How has branded search demand for Apollo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apollo worldwide rose from 356K to 518K.
- Across the 11 months ending August 2026, Apollo’s estimated Share of Search among sales prospecting platforms worldwide increased from 68.4% to 81.2%.
How did search popularity change for sales prospecting platforms worldwide in August 2026?
4 changes
In August 2026, Apollo gained estimated Share of Search among sales prospecting platforms worldwide, from 76.9% to 81.2%.
In August 2026, lemlist lost estimated Share of Search among sales prospecting platforms worldwide, from 11.4% to 6.7%.
Estimated monthly branded searches for Smartlead worldwide rose 22.6% over 11 measured months, from 32.6K to 40K in August 2026.
Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.
Where does Apollo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| B2B sales intelligence platforms | 1st of 5 | 55.3% | Show ranking |
| Data enrichment platforms | 1st of 5 | 56.4% | Show ranking |
| Sales intelligence platforms | 1st of 5 | 56.7% | Show ranking |
| Cold email and sales engagement platforms | 1st of 8 | 77.4% | Show ranking |
| Sales prospecting platforms | 1st of 5 | 81.2% | Shown above |
| AI lead generation tools | 1st of 5 | 81.3% | Show ranking |
| AI sales agents | 1st of 5 | 94.9% | Show ranking |
How is Apollo measured?
Brandwave collects information about searches that people make online using Apollo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- apollo extension chrome
- apollo io
- apollo io app
- apollo io chrome extension
- apollo io cost
- apollo io crm
- apollo io email
- apollo io extension
- apollo io extension chrome
- apollo io extension download
- apollo io extension for chrome
- apollo io pricing
- apollo lead generation
- Apollo.io
- apollo.io b2b sales intelligence
- apollo.io pricing
- apollo.io sales intelligence
- app apollo io
- appapollo io
- io apollo
- www apollo io
Do you work for Apollo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apollo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.