Brandwave

Apollo vs Yesware:Which is more popular?

In September 2026, Apollo had more branded searches than Yesware among sales engagement platforms worldwide. Apollo had about 301,000 branded searches, while Yesware had 2,900. Apollo made up 88.1% of all sales engagement platform searches we track, and Yesware accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about sales engagement platforms, Apollo appeared in all five answers and Yesware in none.

Among sales engagement platforms worldwide in September 2026

Who do people search for more?

Apollo, about 104 searches for every 1 for Yesware

Apollo 301K searchesYesware 2.9K searches

Who does AI mention more?

Apollo, mentioned in every answer we collected

Apollo in 5 of 5Yesware in 0 of 5

Who does AI recommend more?

Apollo, the only one of the two named

Apollo first in 5Yesware never named

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Top sales engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apollo appeared in all five answers. Yesware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outreach1st
  2. Salesloft2nd
  3. Apollo3rd
  4. HubSpot4th
  5. Yesware–
  6. Groove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesloft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yesware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Groove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apollo or Yesware more popular in search?

This chart shows how often people search Google for Apollo and Yesware by name. Each line represents a brand's share of searches for all six sales engagement platforms we track, month by month, from English-language searches worldwide.

Apollo and Yesware among sales engagement platforms worldwide, by month

Share of searches by month for Apollo, Yesware. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloSalesloftYeswareOutreachHubSpotGroove
Oct 202575.7%18.7%2.5%1.4%1.7%0.05%
Nov 202582.2%13.6%2.2%0.97%0.98%0.04%
Dec 202581.9%13.6%2.2%1.1%1.2%0.05%
Jan 202681.9%13.6%2.2%1.1%1.2%0.04%
Feb 202682.2%13.6%1.8%1.1%1.2%0.04%
Mar 202686.9%9.6%1.6%0.98%0.84%0.03%
Apr 202689.1%8.1%1.1%1%0.7%0.02%
May 202689.2%8.1%1.1%0.86%0.71%0.03%
Jun 202687.2%9.7%1.3%0.93%0.85%0.03%
Jul 202687.4%9.7%1.3%0.88%0.68%0.03%
Aug 202687.4%9.7%1.3%0.88%0.68%0.03%
Sep 202688.1%9.7%0.85%0.73%0.56%0.03%

How has the Apollo and Yesware comparison changed over the last 12 months?

3 findings
  • Apollo was ahead of Yesware in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apollo’s share of searches among sales engagement platforms worldwide moved from 75.7% to 88.1%, and its estimated monthly branded searches moved from 165K to 301K.
  • Across the 12 months ending September 2026, Yesware’s share of searches among sales engagement platforms worldwide moved from 2.5% to 0.85%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

How did search popularity change for sales engagement platforms worldwide in September 2026?

2 changes
  1. In September 2026, Apollo gained share of searches among sales engagement platforms worldwide, from 87.4% to 88.1%.

  2. Estimated monthly branded searches for Yesware worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apollo’s and Yesware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apollo

1 branded search term

  • Apollo.io

Yesware

1 branded search term

  • yesware

How the Brand Demand Index is measured

Other head-to-heads among sales engagement platforms

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