Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 14.7% increase from the previous year. These searches made up 0.56% of all global sales engagement platform searches, placing HubSpot fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about sales engagement platforms, HubSpot appeared in all answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

HubSpot is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. ApolloShare of searches 88.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. SalesloftShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. YeswareShare of searches 0.85%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OutreachShare of searches 0.73%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HubSpotShare of searches 0.56%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top sales engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. HubSpot is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outreach1st
  2. Salesloft2nd
  3. Apollo3rd
  4. HubSpot4th
  5. Yesware–
  6. Groove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesloft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yesware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Groove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sales engagement platforms compete with HubSpot?

HubSpot against sales engagement platforms worldwide, by month

Share of searches by month for Apollo, Salesloft, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloSalesloftYeswareOutreachHubSpotGroove
Oct 202575.7%18.7%2.5%1.4%1.7%0.05%
Nov 202582.2%13.6%2.2%0.97%0.98%0.04%
Dec 202581.9%13.6%2.2%1.1%1.2%0.05%
Jan 202681.9%13.6%2.2%1.1%1.2%0.04%
Feb 202682.2%13.6%1.8%1.1%1.2%0.04%
Mar 202686.9%9.6%1.6%0.98%0.84%0.03%
Apr 202689.1%8.1%1.1%1%0.7%0.02%
May 202689.2%8.1%1.1%0.86%0.71%0.03%
Jun 202687.2%9.7%1.3%0.93%0.85%0.03%
Jul 202687.4%9.7%1.3%0.88%0.68%0.03%
Aug 202687.4%9.7%1.3%0.88%0.68%0.03%
Sep 202688.1%9.7%0.85%0.73%0.56%0.03%

  1. 1.Apollo

    88.1%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  2. 2.Salesloft

    9.7%

    Held 2nd. 33.3K estimated branded searches, +21.5% vs prior month. Share 0 points.

  3. 3.Yesware

    0.85%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  4. 4.Outreach

    0.73%

    Held 4th. 2.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HubSpot

    0.56%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Groove

    0.03%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

55 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.6M to 1.9M.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among sales engagement platforms worldwide decreased from 1.7% to 0.56%.
  • Across the 12 months ending September 2026, HubSpot fell from 4th to 5th among sales engagement platforms worldwide.

How did search popularity change for sales engagement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among sales engagement platforms worldwide, from 87.4% to 88.1%.

  2. Estimated monthly branded searches for HubSpot worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Yesware worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Salesloft worldwide fell 18.4% over 12 measured months, from 40.8K to 33.3K in September 2026.

  5. Estimated monthly branded searches for Groove worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

  6. Estimated monthly branded searches for Outreach worldwide fell 16.7% over 12 measured months, from 3K to 2.5K in September 2026.

How are HubSpot’s branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • sales crm hubspot

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms2nd of 931.1%Show ranking
Self service portals2nd of 628.9%Show ranking
Campaign management platforms1st of 836.4%Show ranking
Marketing automation platforms1st of 755.9%Show ranking
Marketing analytics platforms1st of 1258%Show ranking
B2B website personalization platforms1st of 780.4%Show ranking
Account-based marketing platforms1st of 992%Show ranking
Sales engagement platforms5th of 60.56%Shown above
Sales forecasting platforms6th of 91.9%Show ranking
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