Brandwave

Close vs HubSpot:Which is more popular by branded search?

In August 2026, HubSpot had more branded searches than Close among CRM platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Close’s 22.2K, and held a 29.3% Share of Search versus Close’s 0.44%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among CRM platforms worldwide in August 2026Which is more popular in search, Close or HubSpot?
Close0.44%22.2K searches
vs
HubSpot29.3%1.5M searches
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Which is more popular in search, Close or HubSpot?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Close and HubSpot among CRM platforms worldwide, by month

Share of Search by month for HubSpot, Close. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

How has the Close and HubSpot comparison changed over the last 12 months?

  • HubSpot was ahead of Close in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Close’s estimated Share of Search among CRM platforms worldwide moved from 0.35% to 0.44%, and its estimated monthly branded searches moved from 19.6K to 22.2K.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide moved from 31.1% to 29.3%, and its estimated monthly branded searches moved from 1.7M to 1.5M.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.

  2. Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Close’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Close

5 branded search terms

  • close crm
  • close crm pricing
  • Close.com
  • Close.io
  • crm close

HubSpot

73 branded search terms

  • cost of hubspot crm
  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • free crm hubspot
  • free hubspot crm
  • hub spot free
  • hub spot free crm
  • hubspot
  • hubspot account
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot com
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm and sales
  • hubspot crm app
  • hubspot crm cost
  • hubspot crm costs
  • hubspot crm for real estate
  • hubspot crm for sales
  • hubspot crm for small business
  • hubspot crm for startups
  • hubspot crm free
  • hubspot crm free plan
  • hubspot crm free tier
  • hubspot crm free trial
  • hubspot crm free version
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm price
  • hubspot crm pricing
  • hubspot crm real estate
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot for free
  • hubspot for real estate
  • hubspot for small business
  • hubspot forms
  • hubspot free
  • hubspot free account
  • hubspot free crm
  • hubspot free version
  • hubspot landing pages
  • hubspot lead management
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot pricing
  • hubspot pricing crm
  • hubspot real estate crm
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales hub pricing
  • hubspot sales hub professional
  • hubspot sales pricing
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • hubspot.com
  • hubspotfree
  • sales crm hubspot

How the Brand Demand Index is measured

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