Brandwave

CRM platforms:Which brands are most popular in search?

In August 2026, Salesforce was the most searched among CRM platforms worldwide, with an estimated 2.6M branded searches and 51.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salesforce51.3%
  2. HubSpot29.3%
  3. Zoho CRM10.4%
  4. Pipedrive5.2%
  5. Attio1.8%
  6. Microsoft Dynamics 3650.81%
  7. monday CRM0.48%
  8. Close0.44%
  9. Freshsales0.26%

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Share of SearchLeaderboard

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among CRM platforms worldwide, by month

Share of Search by month for Salesforce, HubSpot, Zoho CRM, Pipedrive. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Salesforce

    51.3%

    held 1st · 2.6M estimated branded searches · -5.4% vs prior month · -0.2 points

  2. 2.HubSpot

    29.3%

    held 2nd · 1.5M estimated branded searches · +0.23% vs prior month · +1.5 points

  3. 3.Zoho CRM

    10.4%

    held 3rd · 519K estimated branded searches · -4.1% vs prior month · +0.1 points

  4. 4.Pipedrive

    5.2%

    held 4th · 262K estimated branded searches · -19.6% vs prior month · -1 points

  5. 5.Attio

    1.8%

    held 5th · 88.9K estimated branded searches · -15.8% vs prior month · -0.2 points

  6. 6.Microsoft Dynamics 365

    0.81%

    held 6th · 40.3K estimated branded searches · -21.1% vs prior month · -0.2 points

  7. 7.monday CRM

    0.48%

    held 7th · 23.9K estimated branded searches · -18.6% vs prior month · -0.1 points

  8. 8.Close

    0.44%

    held 8th · 22.2K estimated branded searches · -2.2% vs prior month · 0 points

  9. 9.Freshsales

    0.26%

    held 9th · 13K estimated branded searches · -2.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among CRM platforms worldwide?

In August 2026, Salesforce was the most searched among CRM platforms worldwide, with an estimated 2.6M branded searches and 51.3% estimated Share of Search within this set. HubSpot is in 2nd place, 22 percentage points behind at 29.3% Share of Search.

Global CRM platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Salesforce47.3% → 51.3%52.7%Feb 202646.5%Nov 20251st
HubSpot31.1% → 29.3%31.9%Apr 202627.4%Feb 20262nd
Zoho CRM11.4% → 10.4%11.4%Nov 20258.7%May 20263rd
Pipedrive7% → 5.2%8.3%Nov 20255.2%Aug 20264th
Attio0.92% → 1.8%2%Jul 20260.92%Oct 20255th
Microsoft Dynamics 3650.83% → 0.81%0.97%Jul 20260.72%Apr 20266th
monday CRM0.78% → 0.48%0.79%Jan 20260.48%Aug 20267th
Close0.35% → 0.44%0.44%Aug 20260.35%Oct 20258th
Freshsales0.35% → 0.26%0.42%Nov 20250.25%Jul 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide increased from 47.3% to 51.3%.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide decreased from 31.1% to 29.3%.
  • Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide decreased from 11.4% to 10.4%.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide decreased from 7% to 5.2%.
  • Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide increased from 0.92% to 1.8%.
  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms worldwide peaked at 52.7% in February 2026 and was lowest at 46.5% in November 2025.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide peaked at 31.9% in April 2026 and was lowest at 27.4% in February 2026.
  • Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide peaked at 11.4% in November 2025 and was lowest at 8.7% in May 2026.
  • Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide peaked at 8.3% in November 2025 and was lowest at 5.2% in August 2026.
  • Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide peaked at 2% in July 2026 and was lowest at 0.92% in October 2025.
  • Across the 11 months ending August 2026, Microsoft Dynamics 365, monday CRM, Close and Freshsales held steady: their estimated Share of Search among CRM platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.

  2. In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.

  3. Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.

  4. Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.

  5. Estimated monthly branded searches for Close worldwide rose 13.3% over 11 measured months, from 19.6K to 22.2K in August 2026.

  6. Estimated monthly branded searches for monday CRM worldwide fell 45.1% over 11 measured months, from 43.5K to 23.9K in August 2026.

  7. Estimated monthly branded searches for Freshsales worldwide fell 32.1% over 11 measured months, from 19.2K to 13K in August 2026.

  8. Estimated monthly branded searches for Microsoft Dynamics 365 worldwide fell 12.1% over 11 measured months, from 45.9K to 40.3K in August 2026.

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