Attio vs Pipedrive:Which is more popular by branded search?
In August 2026, Pipedrive had more branded searches than Attio among CRM platforms worldwide. Pipedrive was estimated to have 262K branded searches compared to Attio’s 88.9K, and held a 5.2% Share of Search versus Attio’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Attio or Pipedrive?
Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pipedrive, Attio. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Attio and Pipedrive comparison changed over the last 12 months?
3 findings
- Pipedrive was ahead of Attio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide moved from 0.92% to 1.8%, and its estimated monthly branded searches moved from 51K to 88.9K.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms worldwide moved from 7% to 5.2%, and its estimated monthly branded searches moved from 389K to 262K.
How did search popularity change for CRM platforms worldwide in August 2026?
2 changes
In August 2026, Pipedrive lost estimated Share of Search among CRM platforms worldwide, from 6.2% to 5.2%.
Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Attio’s and Pipedrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Attio
17 branded search terms
- attio
- attio ai
- attio app
- attio apps
- attio call intelligence
- attio chrome extension
- attio crm
- attio crm pricing
- attio demo
- attio desktop app
- attio download
- attio extension
- attio forms
- attio pricing
- attio sequences
- attio workflow
- attio workflows
Pipedrive
19 branded search terms
- app pipedrive
- cost of pipedrive
- crm pipedrive
- crm software pipedrive
- crm system pipedrive
- pipedrive
- pipedrive app
- pipedrive apps
- pipedrive cost
- pipedrive costs
- pipedrive crm
- pipedrive crm price
- pipedrive crm pricing
- pipedrive crm software
- pipedrive crm system
- pipedrive crm tool
- pipedrive mobile app
- pipedrive price
- pipedrive pricing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.