Brandwave

ActiveCampaign vs HubSpot:Which is more popular by branded search?

In August 2026, HubSpot had more branded searches than ActiveCampaign among campaign management platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to ActiveCampaign’s 73.5K, and held a 93.6% Share of Search versus ActiveCampaign’s 4.7%. These are worldwide searches for English-language branded terms.

Share of Search among campaign management platforms worldwide in August 2026Which is more popular in search, ActiveCampaign or HubSpot?
ActiveCampaign4.7%73.5K searches
vs
HubSpot93.6%1.5M searches
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Which is more popular in search, ActiveCampaign or HubSpot?

Compare the platforms marketing teams run campaigns from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ActiveCampaign and HubSpot among campaign management platforms worldwide, by month

Share of Search by month for HubSpot, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

How has the ActiveCampaign and HubSpot comparison changed over the last 12 months?

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.

  2. In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.

How each brand is measured

Brandwave collects information about searches that people make online using ActiveCampaign’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ActiveCampaign

6 branded search terms

  • activecampaign
  • activecampaign email automation
  • activecampaign email marketing software
  • activecampaign marketing automation
  • activecampaign pricing
  • activecampaign.com

HubSpot

73 branded search terms

  • cost of hubspot crm
  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • free crm hubspot
  • free hubspot crm
  • hub spot free
  • hub spot free crm
  • hubspot
  • hubspot account
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot com
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm and sales
  • hubspot crm app
  • hubspot crm cost
  • hubspot crm costs
  • hubspot crm for real estate
  • hubspot crm for sales
  • hubspot crm for small business
  • hubspot crm for startups
  • hubspot crm free
  • hubspot crm free plan
  • hubspot crm free tier
  • hubspot crm free trial
  • hubspot crm free version
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm price
  • hubspot crm pricing
  • hubspot crm real estate
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool

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How the Brand Demand Index is measured

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