Brandwave

How popular isKlaviyo in search?

In September 2026, people searched for Klaviyo by name about 307,000 times worldwide, about the same as the previous year. These searches made up 7.3% of all global campaign management platform searches, placing Klaviyo fourth out of eight platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. HubSpot36.4%
  2. Mailchimp29.4%
  3. Asana24.9%
  4. Klaviyo7.3%
  5. ActiveCampaign1.5%
  6. Customer.io0.29%
  7. Pardot0.29%
  8. Adobe Marketo Engage0.03%
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Which campaign management platforms compete with Klaviyo?

Klaviyo against campaign management platforms worldwide, by month

Share of searches by month for HubSpot, Mailchimp, Asana, Klaviyo. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotMailchimpAsanaKlaviyoActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202530.4%30%30.7%6.1%2.2%0.25%0.36%0.03%
Nov 202529.5%35.8%24.7%7.2%2.1%0.24%0.35%0.02%
Dec 202528.2%33.9%28.4%6.9%2%0.28%0.33%0.03%
Jan 202632.4%32%26.7%6.4%1.9%0.26%0.31%0.02%
Feb 202631.6%31.2%26.4%7.7%2.3%0.32%0.38%0.03%
Mar 202632.4%31.9%26.7%6.4%1.9%0.26%0.31%0.03%
Apr 202636.3%29.3%24.7%7.2%1.8%0.29%0.35%0.02%
May 202631.8%31.4%26.4%7.8%1.9%0.32%0.31%0.03%
Jun 202636.4%29.3%24.6%7.3%1.8%0.29%0.29%0.03%
Jul 202633.8%27.5%28.1%8.3%1.6%0.33%0.33%0.03%
Aug 202633.8%27.5%28.1%8.3%1.7%0.34%0.33%0.03%
Sep 202636.4%29.4%24.9%7.3%1.5%0.29%0.29%0.03%

  1. 1.HubSpot

    36.4%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share +2.6 points.

  2. 2.Mailchimp

    29.4%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +21.7% vs prior month. Share +1.9 points.

  3. 3.Asana

    24.9%

    Moved from 2nd to 3rd. 1M estimated branded searches, +0.48% vs prior month. Share -3.3 points.

  4. 4.Klaviyo

    7.3%

    Held 4th. 303K estimated branded searches, +0.03% vs prior month. Share -1 points.

  5. 5.ActiveCampaign

    1.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Customer.io

    0.29%

    Held 6th. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  7. 7.Pardot

    0.29%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Adobe Marketo Engage

    0.03%

    Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Klaviyo and its closest rivals

Every comparison with Klaviyo

29 comparisons

How has branded search demand for Klaviyo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 310K to 307K.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among campaign management platforms worldwide increased from 6.1% to 7.3%.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among campaign management platforms worldwide peaked at 8.3% in August 2026 and was lowest at 6.1% in October 2025.

How did search popularity change for campaign management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches.

  2. In September 2026, HubSpot gained share of searches among campaign management platforms worldwide, from 33.8% to 36.4%.

  3. In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%.

  4. In September 2026, Klaviyo lost share of searches among campaign management platforms worldwide, from 8.3% to 7.3%.

  5. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are Klaviyo’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klaviyo
  • klaviyo app
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

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How the Brand Demand Index is measured

Where does Klaviyo compete?

Klaviyo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Campaign management platforms4th of 87.3%Shown above
Email marketing platforms4th of 89.6%Show ranking
Marketing automation platforms3rd of 711.2%Show ranking
SMS marketing platforms2nd of 1031.2%Show ranking
Customer engagement platforms1st of 1071.4%Show ranking
Customer marketing platforms1st of 680%Show ranking
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