Brandwave

How popular isKlaviyo?

In September 2026, people searched for Klaviyo by name about 307,000 times worldwide, about the same as the previous year. These searches made up 11.2% of all global marketing automation platform searches, placing Klaviyo third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about marketing automation platforms, Klaviyo appeared in three of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Klaviyo is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. HubSpotShare of searches 55.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BrevoShare of searches 30.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. KlaviyoShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. ActiveCampaignShare of searches 2.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. OrttoShare of searches 0.07%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

Klaviyo website (opens in a new tab)

Follow Klaviyo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Klaviyo was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Klaviyo is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. ActiveCampaign2nd
  3. Brevo3rd
  4. Klaviyo4th
  5. Adobe Marketo Engage5th
  6. Ortto–
  7. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ActiveCampaign4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brevo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Klaviyo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adobe Marketo Engage3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ortto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing automation platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing automation platforms compete with Klaviyo?

Klaviyo against marketing automation platforms worldwide, by month

Share of searches by month for HubSpot, Brevo, Klaviyo, ActiveCampaign. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotBrevoKlaviyoActiveCampaignOrttoAdobe Marketo EngageKeap
Oct 202561.1%22.1%12.2%4.4%0.1%0.05%<0.01%
Nov 202556.6%25.2%13.9%4.1%0.09%0.05%<0.01%
Dec 202553.7%29.1%13.1%3.9%0.1%0.05%<0.01%
Jan 202661.6%22.4%12.3%3.7%0.08%0.04%<0.01%
Feb 202656.6%25.3%13.8%4.1%0.09%0.06%<0.01%
Mar 202658.7%26%11.7%3.5%0.09%0.06%<0.01%
Apr 202658.9%26.2%11.8%2.9%0.17%0.04%<0.01%
May 202654%29.4%13.2%3.2%0.11%0.04%<0.01%
Jun 202659%26.2%11.8%2.9%0.07%0.05%<0.01%
Jul 202654.2%29.7%13.3%2.7%0.08%0.04%<0.01%
Aug 202657.3%25.7%14.1%2.8%0.09%0.05%<0.01%
Sep 202655.9%30.5%11.2%2.2%0.07%0.05%<0.01%

  1. 1.HubSpot

    55.9%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share -1.4 points.

  2. 2.Brevo

    30.5%

    Held 2nd. 828K estimated branded searches, +49.2% vs prior month. Share +4.8 points.

  3. 3.Klaviyo

    11.2%

    Held 3rd. 304K estimated branded searches, +0.03% vs prior month. Share -2.9 points.

  4. 4.ActiveCampaign

    2.2%

    Held 4th. 60.7K estimated branded searches, -0.2% vs prior month. Share -0.6 points.

  5. 5.Ortto

    0.07%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Adobe Marketo Engage

    0.05%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  7. 7.Keap

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Klaviyo and its closest rivals

Every comparison with Klaviyo

29 comparisons

How has branded search demand for Klaviyo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 310K to 307K.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms worldwide decreased from 12.2% to 11.2%.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms worldwide peaked at 14.1% in August 2026 and was lowest at 11.2% in September 2026.

How did search popularity change for marketing automation platforms worldwide in September 2026?

5 changes

  1. In September 2026, Brevo gained share of searches among marketing automation platforms worldwide, from 25.7% to 30.5%.

  2. In September 2026, Klaviyo lost share of searches among marketing automation platforms worldwide, from 14.1% to 11.2%.

  3. In September 2026, HubSpot lost share of searches among marketing automation platforms worldwide, from 57.3% to 55.9%.

  4. In September 2026, ActiveCampaign lost share of searches among marketing automation platforms worldwide, from 2.8% to 2.2%.

  5. Estimated monthly branded searches for Ortto worldwide fell 20.7% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Klaviyo’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klaviyo
  • klaviyo app
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

Do you work for Klaviyo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Klaviyo compete?

Klaviyo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Campaign management platforms4th of 87.3%Show ranking
Email marketing platforms4th of 89.6%Show ranking
Marketing automation platforms3rd of 711.2%Shown above
SMS marketing platforms2nd of 1031.2%Show ranking
Customer engagement platforms1st of 1071.4%Show ranking
Customer marketing platforms1st of 680%Show ranking
Creator with pink hair and a pink jacket

Is Klaviyo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free