CleverTap vs Klaviyo:Which is more popular by branded search?
In August 2026, Klaviyo had more branded searches than CleverTap among customer engagement platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to CleverTap’s 45.1K, and held a 54.7% Share of Search versus CleverTap’s 7.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, CleverTap or Klaviyo?
Compare platforms for sending lifecycle email, SMS, push, and in-app messages to customers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klaviyo, CleverTap. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | OneSignal | CleverTap | MoEngage | Customer.io | Airship | Iterable |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 18.9% | 10.5% | 7.3% | 8.9% | 2.1% | 0.42% | 0.16% |
| Nov 2025 | 51.9% | 18.9% | 10.5% | 7.4% | 9% | 1.8% | 0.36% | 0.14% |
| Dec 2025 | 50.6% | 18.6% | 10.4% | 7.2% | 10.6% | 2.1% | 0.39% | 0.16% |
| Jan 2026 | 52.4% | 19.3% | 10.8% | 7.5% | 7.4% | 2.2% | 0.4% | 0.17% |
| Feb 2026 | 53.4% | 19.5% | 9.1% | 7.6% | 7.6% | 2.2% | 0.47% | 0.14% |
| Mar 2026 | 52.4% | 19.1% | 10.8% | 7.4% | 7.4% | 2.1% | 0.61% | 0.18% |
| Apr 2026 | 52.5% | 19.1% | 10.7% | 7.4% | 7.4% | 2.2% | 0.58% | 0.15% |
| May 2026 | 53% | 18.8% | 10.6% | 7.3% | 7.3% | 2.1% | 0.55% | 0.17% |
| Jun 2026 | 51.6% | 18.8% | 10.4% | 7.4% | 8.9% | 2.1% | 0.65% | 0.16% |
| Jul 2026 | 54.5% | 16.5% | 10.5% | 7.8% | 7.8% | 2.2% | 0.54% | 0.15% |
| Aug 2026 | 54.7% | 16.5% | 10.4% | 7.8% | 7.8% | 2.2% | 0.38% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the CleverTap and Klaviyo comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of CleverTap in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among customer engagement platforms worldwide moved from 7.3% to 7.8%, and its estimated monthly branded searches moved from 45.3K to 45.1K.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide moved from 51.7% to 54.7%, and its estimated monthly branded searches moved from 319K to 315K.
How did search popularity change for customer engagement platforms worldwide in August 2026?
0 changes
Neither CleverTap nor Klaviyo moved beyond provider rounding among customer engagement platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CleverTap’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CleverTap
18 branded search terms
- clever tap
- clever tap pricing
- CleverTap
- clevertap analytics
- clevertap app
- clevertap campaign
- clevertap com
- clevertap crm
- clevertap demo
- clevertap email
- clevertap for startups
- clevertap in app notifications
- clevertap notifications
- clevertap pricing
- clevertap push notifications
- clevertap tool
- clevertap web
- clevertap whatsapp
Klaviyo
12 branded search terms
- klaviyo
- klaviyo app
- klaviyo cost
- klaviyo crm
- klaviyo email
- klaviyo email marketing
- klaviyo marketing
- klaviyo plan
- klaviyo pricing
- klaviyo sms
- klaviyo whatsapp
- klaviyocom
Put your own brand in this comparison
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