Brandwave

Customer engagement platforms:Which brands are most popular in search?

In August 2026, Klaviyo was the most searched among customer engagement platforms worldwide, with an estimated 315K branded searches and 54.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klaviyo54.7%
  2. Braze16.5%
  3. OneSignal10.4%
  4. CleverTap7.8%
  5. MoEngage7.8%
  6. Customer.io2.2%
  7. Airship0.38%
  8. Iterable0.14%

Follow customer engagement platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare platforms for sending lifecycle email, SMS, push, and in-app messages to customers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer engagement platforms worldwide, by month

Share of Search by month for Klaviyo, Braze, OneSignal, CleverTap, MoEngage, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeOneSignalCleverTapMoEngageCustomer.ioAirshipIterable
Oct 202551.7%18.9%10.5%7.3%8.9%2.1%0.42%0.16%
Nov 202551.9%18.9%10.5%7.4%9%1.8%0.36%0.14%
Dec 202550.6%18.6%10.4%7.2%10.6%2.1%0.39%0.16%
Jan 202652.4%19.3%10.8%7.5%7.4%2.2%0.4%0.17%
Feb 202653.4%19.5%9.1%7.6%7.6%2.2%0.47%0.14%
Mar 202652.4%19.1%10.8%7.4%7.4%2.1%0.61%0.18%
Apr 202652.5%19.1%10.7%7.4%7.4%2.2%0.58%0.15%
May 202653%18.8%10.6%7.3%7.3%2.1%0.55%0.17%
Jun 202651.6%18.8%10.4%7.4%8.9%2.1%0.65%0.16%
Jul 202654.5%16.5%10.5%7.8%7.8%2.2%0.54%0.15%
Aug 202654.7%16.5%10.4%7.8%7.8%2.2%0.38%0.14%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Klaviyo

    54.7%

    held 1st · 315K estimated branded searches · +0.08% vs prior month · +0.3 points

  2. 2.Braze

    16.5%

    held 2nd · 95.1K estimated branded searches · -0.56% vs prior month · 0 points

  3. 3.OneSignal

    10.4%

    held 3rd · 59.9K estimated branded searches · -1.2% vs prior month · -0.1 points

  4. 4.CleverTap

    7.8%

    held 4th · 45.1K estimated branded searches · +0.07% vs prior month · 0 points

  5. 5.MoEngage

    7.8%

    held 5th · 44.8K estimated branded searches · -0.22% vs prior month · 0 points

  6. 6.Customer.io

    2.2%

    held 6th · 12.9K estimated branded searches · -0.85% vs prior month · 0 points

  7. 7.Airship

    0.38%

    held 7th · 2.2K estimated branded searches · -30.9% vs prior month · -0.2 points

  8. 8.Iterable

    0.14%

    held 8th · 790 estimated branded searches · -6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among customer engagement platforms worldwide?

In August 2026, Klaviyo was the most searched among customer engagement platforms worldwide, with an estimated 315K branded searches and 54.7% estimated Share of Search within this set. Braze is in 2nd place, 38.2 percentage points behind at 16.5% Share of Search.

Global customer engagement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Klaviyo51.7% → 54.7%54.7%Aug 202650.6%Dec 20251st
Braze18.9% → 16.5%19.5%Feb 202616.5%Aug 20262nd
OneSignal10.5% → 10.4%10.8%Mar 20269.1%Feb 20263rd
CleverTap7.3% → 7.8%7.8%Aug 20267.2%Dec 20255th → 4th
MoEngage8.9% → 7.8%10.6%Dec 20257.3%May 20264th → 5th
Customer.io2.1% → 2.2%2.2%Jul 20261.8%Nov 20256th
Airship0.42% → 0.38%0.65%Jun 20260.36%Nov 20257th
Iterable0.16% → 0.14%0.18%Mar 20260.14%Nov 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide increased from 51.7% to 54.7%.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide decreased from 18.9% to 16.5%.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide decreased from 8.9% to 7.8%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide peaked at 54.7% in August 2026 and was lowest at 50.6% in December 2025.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide peaked at 19.5% in February 2026 and was lowest at 16.5% in August 2026.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms worldwide peaked at 10.8% in March 2026 and was lowest at 9.1% in February 2026.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide peaked at 10.6% in December 2025 and was lowest at 7.3% in May 2026.
  • Across the 11 months ending August 2026, CleverTap rose from 5th to 4th among customer engagement platforms worldwide.
  • Across the 11 months ending August 2026, MoEngage fell from 4th to 5th among customer engagement platforms worldwide.
  • Across the 11 months ending August 2026, OneSignal, Customer.io, Airship and Iterable held steady: their estimated Share of Search among customer engagement platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for customer engagement platforms worldwide in August 2026?

  1. Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.

  2. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  3. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

  4. Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record