How popular isCustomer.io in search?
In August 2026, there were an estimated 12.9K branded searches for Customer.io worldwide which held steady over the last 11 months. Customer.io holds 2.2% estimated Share of Search among customer engagement platforms worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which customer engagement platforms compete with Customer.io?
Share of Search by month for Klaviyo, Braze, OneSignal, CleverTap, MoEngage, Customer.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | OneSignal | CleverTap | MoEngage | Customer.io | Airship | Iterable | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 18.8% | 10.5% | 7.3% | 8.9% | 2.1% | 0.42% | 0.16% | 0.06% |
| Nov 2025 | 51.9% | 18.9% | 10.5% | 7.4% | 9% | 1.8% | 0.36% | 0.14% | 0.06% |
| Dec 2025 | 50.5% | 18.6% | 10.4% | 7.2% | 10.6% | 2.1% | 0.39% | 0.16% | 0.08% |
| Jan 2026 | 52.3% | 19.2% | 10.8% | 7.5% | 7.4% | 2.2% | 0.39% | 0.17% | 0.06% |
| Feb 2026 | 53.4% | 19.5% | 9.1% | 7.6% | 7.6% | 2.2% | 0.47% | 0.14% | 0.05% |
| Mar 2026 | 52.4% | 19.1% | 10.8% | 7.4% | 7.4% | 2.1% | 0.61% | 0.18% | 0.06% |
| Apr 2026 | 52.4% | 19.1% | 10.7% | 7.4% | 7.4% | 2.2% | 0.58% | 0.15% | 0.05% |
| May 2026 | 53% | 18.8% | 10.6% | 7.3% | 7.3% | 2.1% | 0.55% | 0.17% | 0.03% |
| Jun 2026 | 51.6% | 18.8% | 10.4% | 7.4% | 8.9% | 2.1% | 0.65% | 0.16% | 0.04% |
| Jul 2026 | 54.5% | 16.5% | 10.5% | 7.8% | 7.8% | 2.2% | 0.54% | 0.15% | 0.04% |
| Aug 2026 | 54.7% | 16.5% | 10.4% | 7.8% | 7.8% | 2.2% | 0.38% | 0.14% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 315K | +0.08% | +0.3 points | |
| 2, held 2nd | 16.5% | 95.1K | -0.56% | 0 points | |
| 3, held 3rd | 10.4% | 59.9K | -1.2% | -0.1 points | |
| 4, held 4th | 7.8% | 45.1K | +0.07% | 0 points | |
| 5, held 5th | 7.8% | 44.8K | -0.22% | 0 points | |
| 6, held 6th | 2.2% | 12.9K | -0.85% | 0 points | |
| 7, held 7th | 0.38% | 2.2K | -30.9% | -0.2 points | |
| 8, held 8th | 0.14% | 790 | -6% | 0 points | |
| 9, held 9th | 0.03% | 170 | -19% | 0 points |
1.
Klaviyo54.7%
Held 1st. 315K estimated branded searches, +0.08% vs prior month. Share +0.3 points.
2.
Braze
16.5%
Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share 0 points.
10.4%
Held 3rd. 59.9K estimated branded searches, -1.2% vs prior month. Share -0.1 points.
7.8%
Held 4th. 45.1K estimated branded searches, +0.07% vs prior month. Share 0 points.
5.
MoEngage7.8%
Held 5th. 44.8K estimated branded searches, -0.22% vs prior month. Share 0 points.
2.2%
Held 6th. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.
7.
Airship0.38%
Held 7th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.2 points.
8.
Iterable0.14%
Held 8th. 790 estimated branded searches, -6% vs prior month. Share 0 points.
9.
Insider
0.03%
Held 9th. 170 estimated branded searches, -19% vs prior month. Share 0 points.
Compare search popularity between Customer.io and its closest rivals
How has branded search demand for Customer.io changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Customer.io worldwide held steady, from 13.1K to 12.9K.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms worldwide held steady, from 2.1% to 2.2%.
How did search popularity change for customer engagement platforms worldwide in August 2026?
5 changes
Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.
Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.
Where does Customer.io compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Campaign management platforms | 3rd of 5 | 0.82% | Show ranking |
| Customer engagement platforms | 6th of 9 | 2.2% | Shown above |
| Customer marketing platforms | 3rd of 5 | 3% | Show ranking |
| In app messaging platforms | 3rd of 5 | 7.5% | Show ranking |
How is Customer.io measured?
Brandwave collects information about searches that people make online using Customer.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- customer io
- customer io crm
- customer io email
- customer io forms
- customer io pricing
- customer io push notifications
- customer io sms
- customer io whatsapp
- Customer.io
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Is Customer.io your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.