Brandwave

Customer.io vs Pardot:Which is more popular by branded search?

In August 2026, Customer.io and Pardot were level on Share of Search among campaign management platforms worldwide, with an estimated 12.9K versus 12.1K branded searches, at 0.82% and 0.77% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among campaign management platforms worldwide in August 2026Which is more popular in search, Customer.io or Pardot?
Customer.io0.82%12.9K searches
vs
Pardot0.77%12.1K searches
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Which is more popular in search, Customer.io or Pardot?

Compare the platforms marketing teams run campaigns from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Customer.io and Pardot among campaign management platforms worldwide, by month

Share of Search by month for Customer.io, Pardot. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

How has the Customer.io and Pardot comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Customer.io took it in May 2026.
  • Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among campaign management platforms worldwide moved from 0.7% to 0.82%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
  • Across the 11 months ending August 2026, Pardot’s estimated Share of Search among campaign management platforms worldwide moved from 0.97% to 0.77%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Customer.io’s and Pardot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Customer.io

9 branded search terms

  • customer io
  • customer io crm
  • customer io email
  • customer io forms
  • customer io pricing
  • customer io push notifications
  • customer io sms
  • customer io whatsapp
  • Customer.io

Pardot

1 branded search term

  • pardot

How the Brand Demand Index is measured

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