Brandwave

How popular isHubSpot in search?

In August 2026, there were an estimated 1.5M branded searches for HubSpot worldwide which is down 15.1% over the last 11 months. HubSpot holds 93.6% estimated Share of Search among campaign management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HubSpot93.6%
  2. ActiveCampaign4.7%
  3. Customer.io0.82%
  4. Pardot0.77%
  5. Adobe Marketo Engage0.08%
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Which campaign management platforms compete with HubSpot?

HubSpot against campaign management platforms worldwide, by month

Share of Search by month for HubSpot, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

  1. 1.HubSpot

    93.6%

    Held 1st. 1.5M estimated branded searches, +0.23% vs prior month. Share -0.5 points.

  2. 2.ActiveCampaign

    4.7%

    Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.6 points.

  3. 3.Customer.io

    0.82%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Pardot

    0.77%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Adobe Marketo Engage

    0.08%

    Held 5th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.

Compare search popularity between HubSpot and its closest rivals

How has branded search demand for HubSpot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HubSpot worldwide fell from 1.7M to 1.5M.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide increased from 92.2% to 93.6%.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide peaked at 94.4% in June 2026 and was lowest at 92% in December 2025.

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.

  2. In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.

  3. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

Where does HubSpot compete?

HubSpot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
CRM platforms2nd of 929.3%Show ranking
Campaign management platforms1st of 593.6%Shown above

How is HubSpot measured?

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

73 branded search terms

  • cost of hubspot crm
  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • free crm hubspot
  • free hubspot crm
  • hub spot free
  • hub spot free crm
  • hubspot
  • hubspot account
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot com
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm and sales
  • hubspot crm app
  • hubspot crm cost
  • hubspot crm costs
  • hubspot crm for real estate
  • hubspot crm for sales
  • hubspot crm for small business
  • hubspot crm for startups
  • hubspot crm free
  • hubspot crm free plan
  • hubspot crm free tier
  • hubspot crm free trial
  • hubspot crm free version
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm price
  • hubspot crm pricing
  • hubspot crm real estate
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool

1–40 of 73

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How the Brand Demand Index is measured

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