ClientSuccess vs HubSpot:Which is more popular?
In September 2026, HubSpot had more branded searches than ClientSuccess among customer success platforms worldwide. HubSpot had about 1,900 branded searches, while ClientSuccess had 1,640. HubSpot made up 4.5% of all customer success platform searches we track, and ClientSuccess accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about customer success platforms, ClientSuccess and HubSpot each appeared in four of the five answers. ClientSuccess and HubSpot were each mentioned first in two of the four answers.
Who do people search for more?
HubSpot, about 16% more searches than ClientSuccess
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top customer success platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ClientSuccess was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ClientSuccess and HubSpot were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ClientSuccess1st- HubSpot2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ClientSuccess4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about customer success platforms
5 answers
Asked ChatGPT
“Which customer success platform should I use?”
Asked ChatGPT
“What are the best customer success platforms?”
Asked ChatGPT
“What's the best customer success platform for customer retention management?”
Searched Google, AI Overview
“customer success management”
Searched Google, AI Overview
“customer success software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ClientSuccess or HubSpot more popular in search?
This chart shows how often people search Google for ClientSuccess and HubSpot by name. Each line represents a brand's share of searches for all eight customer success platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HubSpot, ClientSuccess. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | ClientSuccess |
|---|---|---|
| Nov 2025 | 4.4% | 2.5% |
| Dec 2025 | 5.1% | 2.9% |
| Jan 2026 | 7.2% | 3.9% |
| Feb 2026 | 5.5% | 3.7% |
| Mar 2026 | 6.8% | 3.9% |
| Apr 2026 | 5.6% | 3.2% |
| May 2026 | 5.2% | 3.5% |
| Jun 2026 | 5.3% | 3% |
| Jul 2026 | 7.6% | 4.3% |
| Aug 2026 | 4% | 3.4% |
| Sep 2026 | 4.5% | 3.9% |
| Oct 2026 | — | — |
HubSpot sells other things too, so only its searches that name this product count here, like “hubspot service hub”.
How has branded search for ClientSuccess and HubSpot changed worldwide over the last 12 months?
3 findings
- HubSpot was ahead of ClientSuccess in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, ClientSuccess’ share of searches among customer success platforms worldwide moved from 2.5% to 3.9%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending September 2026, HubSpot’s share of searches among customer success platforms worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for customer success platforms worldwide in September 2026?
1 change
In September 2026, HubSpot gained share of searches among customer success platforms worldwide, from 4% to 4.5%.
How are ClientSuccess’ and HubSpot’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ClientSuccess’ and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClientSuccess
2 branded search terms
- clientsuccess
- clientsuccess software
HubSpot
1 branded search term
- hubspot service hub
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