Groove vs HubSpot:Which is more popular?
In September 2026, HubSpot had more branded searches than Groove among sales engagement platforms worldwide. HubSpot had about 1,900 branded searches, while Groove had 90. HubSpot made up 0.56% of all sales engagement platform searches we track, and Groove accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about sales engagement platforms, HubSpot appeared in all five answers and Groove in none.
Who do people search for more?
HubSpot, about 21 searches for every 1 for Groove
Who does AI mention more?
HubSpot, mentioned in every answer we collected
Who does AI recommend more?
HubSpot, the only one of the two named
Follow Groove vs HubSpot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sales engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. Groove did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salesloft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yesware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Groove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales engagement platforms
5 answers
Asked ChatGPT
“Which sales engagement platform should I use?”
Asked ChatGPT
“What are the best sales engagement platforms?”
Asked ChatGPT
“What's the best sales engagement platform for a sales team?”
Searched Google, AI Overview
“sales engagement platform”
Searched Google, AI Overview
“sales cadence software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Groove or HubSpot more popular in search?
This chart shows how often people search Google for Groove and HubSpot by name. Each line represents a brand's share of searches for all six sales engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HubSpot, Groove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | Salesloft | Yesware | Outreach | HubSpot | Groove |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 18.7% | 2.5% | 1.4% | 1.7% | 0.05% |
| Nov 2025 | 82.2% | 13.6% | 2.2% | 0.97% | 0.98% | 0.04% |
| Dec 2025 | 81.9% | 13.6% | 2.2% | 1.1% | 1.2% | 0.05% |
| Jan 2026 | 81.9% | 13.6% | 2.2% | 1.1% | 1.2% | 0.04% |
| Feb 2026 | 82.2% | 13.6% | 1.8% | 1.1% | 1.2% | 0.04% |
| Mar 2026 | 86.9% | 9.6% | 1.6% | 0.98% | 0.84% | 0.03% |
| Apr 2026 | 89.1% | 8.1% | 1.1% | 1% | 0.7% | 0.02% |
| May 2026 | 89.2% | 8.1% | 1.1% | 0.86% | 0.71% | 0.03% |
| Jun 2026 | 87.2% | 9.7% | 1.3% | 0.93% | 0.85% | 0.03% |
| Jul 2026 | 87.4% | 9.7% | 1.3% | 0.88% | 0.68% | 0.03% |
| Aug 2026 | 87.4% | 9.7% | 1.3% | 0.88% | 0.68% | 0.03% |
| Sep 2026 | 88.1% | 9.7% | 0.85% | 0.73% | 0.56% | 0.03% |
How has the Groove and HubSpot comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Groove in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Groove’s share of searches among sales engagement platforms worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 12 months ending September 2026, HubSpot’s share of searches among sales engagement platforms worldwide moved from 1.7% to 0.56%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for sales engagement platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Groove’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales engagement platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.