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Marketing automation platforms:Which brands are most popular in search?

In August 2026, Brevo was the most searched among marketing automation platforms worldwide, with an estimated 590K branded searches and 88.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brevo88.5%
  2. ActiveCampaign11%
  3. Ortto0.3%
  4. Adobe Marketo Engage0.18%
  5. Keap0.04%

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Share of SearchLeaderboard

Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marketing automation platforms worldwide, by month

Share of Search by month for Brevo, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthBrevoActiveCampaignOrttoAdobe Marketo EngageKeap
Oct 202582.5%16.9%0.37%0.21%0.03%
Nov 202585.1%14.4%0.3%0.16%0.03%
Dec 202587.4%12.1%0.31%0.17%0.03%
Jan 202685.2%14.3%0.3%0.16%0.03%
Feb 202685.1%14.3%0.31%0.21%0.04%
Mar 202686.3%13.2%0.32%0.21%0.03%
Apr 202689.2%10%0.59%0.14%0.03%
May 202688.8%10.7%0.33%0.16%0.03%
Jun 202689.4%10%0.27%0.22%0.06%
Jul 202691.3%8.2%0.26%0.19%0.06%
Aug 202688.5%11%0.3%0.18%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Brevo

    88.5%

    held 1st · 590K estimated branded searches · -16.9% vs prior month · -2.8 points

  2. 2.ActiveCampaign

    11%

    held 2nd · 73.5K estimated branded searches · +14.9% vs prior month · +2.8 points

  3. 3.Ortto

    0.3%

    held 3rd · 2K estimated branded searches · -2% vs prior month · 0 points

  4. 4.Adobe Marketo Engage

    0.18%

    held 4th · 1.2K estimated branded searches · -17.4% vs prior month · 0 points

  5. 5.Keap

    0.04%

    held 5th · 270 estimated branded searches · -44.9% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among marketing automation platforms worldwide?

In August 2026, Brevo was the most searched among marketing automation platforms worldwide, with an estimated 590K branded searches and 88.5% estimated Share of Search within this set. ActiveCampaign is in 2nd place, 77.4 percentage points behind at 11% Share of Search.

Global marketing automation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brevo82.5% → 88.5%91.3%Jul 202682.5%Oct 20251st
ActiveCampaign16.9% → 11%16.9%Oct 20258.2%Jul 20262nd
Ortto0.37% → 0.3%0.59%Apr 20260.26%Jul 20263rd
Adobe Marketo Engage0.21% → 0.18%0.22%Jun 20260.14%Apr 20264th
Keap0.03% → 0.04%0.06%Jun 20260.03%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among marketing automation platforms worldwide increased from 82.5% to 88.5%.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide decreased from 16.9% to 11%.
  • Across the 11 months ending August 2026, Brevo’s estimated Share of Search among marketing automation platforms worldwide peaked at 91.3% in July 2026 and was lowest at 82.5% in October 2025.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide peaked at 16.9% in October 2025 and was lowest at 8.2% in July 2026.
  • Across the 11 months ending August 2026, Ortto, Adobe Marketo Engage and Keap held steady: their estimated Share of Search among marketing automation platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for marketing automation platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among marketing automation platforms worldwide, from 8.2% to 11%.

  2. In August 2026, Brevo lost estimated Share of Search among marketing automation platforms worldwide, from 91.3% to 88.5%.

  3. Estimated monthly branded searches for Keap worldwide rose 50% over 11 measured months, from 180 to 270 in August 2026.

  4. Estimated monthly branded searches for Ortto worldwide fell 19% over 11 measured months, from 2.5K to 2K in August 2026.

  5. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

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