Brandwave

How popular isActiveCampaign in search?

In August 2026, there were an estimated 73.5K branded searches for ActiveCampaign worldwide which is down 35.2% over the last 11 months. ActiveCampaign holds 11% estimated Share of Search among marketing automation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brevo88.5%
  2. ActiveCampaign11%
  3. Ortto0.3%
  4. Adobe Marketo Engage0.18%
  5. Keap0.04%
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Which marketing automation platforms compete with ActiveCampaign?

ActiveCampaign against marketing automation platforms worldwide, by month

Share of Search by month for Brevo, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthBrevoActiveCampaignOrttoAdobe Marketo EngageKeap
Oct 202582.5%16.9%0.37%0.21%0.03%
Nov 202585.1%14.4%0.3%0.16%0.03%
Dec 202587.4%12.1%0.31%0.17%0.03%
Jan 202685.2%14.3%0.3%0.16%0.03%
Feb 202685.1%14.3%0.31%0.21%0.04%
Mar 202686.3%13.2%0.32%0.21%0.03%
Apr 202689.2%10%0.59%0.14%0.03%
May 202688.8%10.7%0.33%0.16%0.03%
Jun 202689.4%10%0.27%0.22%0.06%
Jul 202691.3%8.2%0.26%0.19%0.06%
Aug 202688.5%11%0.3%0.18%0.04%
Sep 2026—————

  1. 1.Brevo

    88.5%

    Held 1st. 590K estimated branded searches, -16.9% vs prior month. Share -2.8 points.

  2. 2.ActiveCampaign

    11%

    Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +2.8 points.

  3. 3.Ortto

    0.3%

    Held 3rd. 2K estimated branded searches, -2% vs prior month. Share 0 points.

  4. 4.Adobe Marketo Engage

    0.18%

    Held 4th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.

  5. 5.Keap

    0.04%

    Held 5th. 270 estimated branded searches, -44.9% vs prior month. Share 0 points.

Compare search popularity between ActiveCampaign and its closest rivals

Every comparison with ActiveCampaign

How has branded search demand for ActiveCampaign changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ActiveCampaign worldwide fell from 113K to 73.5K.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide decreased from 16.9% to 11%.
  • Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among marketing automation platforms worldwide peaked at 16.9% in October 2025 and was lowest at 8.2% in July 2026.

How did search popularity change for marketing automation platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among marketing automation platforms worldwide, from 8.2% to 11%.

  2. In August 2026, Brevo lost estimated Share of Search among marketing automation platforms worldwide, from 91.3% to 88.5%.

  3. Estimated monthly branded searches for Keap worldwide rose 50% over 11 measured months, from 180 to 270 in August 2026.

  4. Estimated monthly branded searches for Ortto worldwide fell 19% over 11 measured months, from 2.5K to 2K in August 2026.

  5. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

Where does ActiveCampaign compete?

ActiveCampaign is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email marketing platforms6th of 82.8%Show ranking
Campaign management platforms2nd of 54.7%Show ranking
Marketing automation platforms2nd of 511%Shown above

How is ActiveCampaign measured?

Brandwave collects information about searches that people make online using ActiveCampaign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • activecampaign
  • activecampaign email automation
  • activecampaign email marketing software
  • activecampaign marketing automation
  • activecampaign pricing
  • activecampaign.com

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