ActiveCampaign vs Pardot:Which is more popular by branded search?
In August 2026, ActiveCampaign had more branded searches than Pardot among campaign management platforms worldwide. ActiveCampaign was estimated to have 73.5K branded searches compared to Pardot’s 12.1K, and held a 4.7% Share of Search versus Pardot’s 0.77%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ActiveCampaign or Pardot?
Compare the platforms marketing teams run campaigns from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ActiveCampaign, Pardot. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | ActiveCampaign | Customer.io | Pardot | Adobe Marketo Engage |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 6.1% | 0.7% | 0.97% | 0.08% |
| Nov 2025 | 92.1% | 6.2% | 0.71% | 0.97% | 0.07% |
| Dec 2025 | 92% | 6.1% | 0.85% | 0.96% | 0.09% |
| Jan 2026 | 93.4% | 5.1% | 0.71% | 0.8% | 0.06% |
| Feb 2026 | 92.1% | 6% | 0.84% | 0.95% | 0.09% |
| Mar 2026 | 93% | 5.4% | 0.69% | 0.77% | 0.09% |
| Apr 2026 | 94.3% | 4.2% | 0.71% | 0.8% | 0.06% |
| May 2026 | 93.1% | 5.3% | 0.82% | 0.76% | 0.08% |
| Jun 2026 | 94.4% | 4.1% | 0.7% | 0.65% | 0.09% |
| Jul 2026 | 94.2% | 4.1% | 0.84% | 0.78% | 0.09% |
| Aug 2026 | 93.6% | 4.7% | 0.82% | 0.77% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the ActiveCampaign and Pardot comparison changed over the last 12 months?
3 findings
- ActiveCampaign was ahead of Pardot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among campaign management platforms worldwide moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 113K to 73.5K.
- Across the 11 months ending August 2026, Pardot’s estimated Share of Search among campaign management platforms worldwide moved from 0.97% to 0.77%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for campaign management platforms worldwide in August 2026?
2 changes
In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.
Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ActiveCampaign’s and Pardot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ActiveCampaign
6 branded search terms
- activecampaign
- activecampaign email automation
- activecampaign email marketing software
- activecampaign marketing automation
- activecampaign pricing
- activecampaign.com
Pardot
1 branded search term
- pardot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.